Companies of all sizes feel the need to establish a social media marketing presence. However, the difference between simply having a presence and effectively making use of it hinges upon the basic understanding of what social media is and how to best use it in order to get the desired results. For those companies who grasp this, the benefits can mean better customer relations, increased sales and long-term brand loyalty; yet for those who don’t, maintaining a social media presence can feel like a waste of time and effort.
Successful companies understand that a social media strategy is more than just having a Facebook page and Twitter account; it’s a tool that works to directly support a business’s overall web marketing aims. At LyntonWeb, we understand this too, which is why, in addition to our web services, we can also provide clients with a social media strategy that works in conjunction with their inbound marketing needs.
Our Social Marketing Philosophy
We understand too that effective social media strategies are linked to clear goals, that tactics and strategy are not synonymous and that measurable returns on investment (ROI) are not only possible but also necessary. With this in mind, we utilize extensive research, defined objectives, actionable requirements, and measurement devices as the key elements for strategic development.
We refer to this as the ROAD (Research, Objectives, Actions, Devices) philosophy, which is the basis of our five-step process in building and implementing a social media strategy.
Our Social Media Process:
- Assess your social media needs
- Gather information about your business and marketing goals
- Through listening and analysis, determine your social media presence and reputation
- Implement our finalized social strategy
- Monitor and measure the overall effectiveness of the strategy
Whether you need a ground-up strategy for a brand new social media campaign or just some help melding your branding onto your Facebook business page, we have the expertise to get the job done.
Want to speak to a LyntonWeb team member to learn more? Give us a call, or contact us online for a free consultation on our social media marketing services.