Camunda's HubSpot landing page modules rebuilt for the company's 2024 brand

The Customer

Camunda makes process orchestration software for enterprises. Its marketing team runs campaign landing pages on HubSpot CMS and builds them from a library of modules. Camunda first came to Lynton in 2022 for that library. We developed the templates and modules and set up HubDB behind them. Final testing wrapped in July 2022, and Camunda’s team ran its pages from there.

The Challenge

By early 2024 Camunda had an updated brand book and a Figma file laying out the new page system. The landing pages on HubSpot still followed the 2022 designs. Camunda wanted the module library brought in line with the new brand, with modules for layouts the first set didn’t cover and new options on modules that already existed.

The Figma file was large. The hero section alone came in 19 variations, and building a separate module for each would have left the team with a long list to pick from and a hard library to maintain. Camunda also wanted finished modules published as they were ready, so its team could start using them before the whole project was done.

The Solution

We started with global styles, bringing the buttons, headings and the rest of the styling in HubSpot in line with the brand book and the Figma file. Each module then went through development, code and design review, a demo page that laid out every variation, client feedback and written documentation before it moved to the live portal.

The hero modules cover those 19 variations plus the navigation through options rather than a module per layout, so the team picks a layout instead of hunting for the right module. The cards module handles three card formats and their variations. The call-to-action module offers three formats with color options, nine variations in all.

We built tabbed content and text modules, with a mobile tab treatment modeled on Camunda’s own pricing page. The final round added a quotes module with two variations, a logo slider in light and dark versions that either auto-scrolls or stays still, and an agenda module built as an accordion.

The navigation now supports multiple languages with a language switcher, which was also added to the thank-you page template. Camunda’s team reviewed the language labels in testing and we applied its corrections.

We built everything in a sandbox copy of the portal and moved the templates and modules to Camunda’s live portal in the middle of May 2024, about three months after kickoff. The project closed with written module documentation for the marketing team.

What They Got

Camunda’s marketing team can now build an on-brand landing page from the page editor, choosing hero, card and call-to-action layouts from the options we documented, with a navigation that switches language. The library matches the new brand book, and the documentation means a new team member can learn the modules without a developer in the room.

Wrapping Up

The standard on this job was a library the client runs without us: every variation in the design file covered, laid out on a demo page, documented in writing, and published as each module was ready. Lynton now builds AI-native websites on open infrastructure; see our current work at /case-studies.