CarPro automated its concierge service and consolidated its blogs on HubSpot
The Customer
CarPro is a car-buying referral service built around a radio show out of Texas. It vets salespeople at dealerships in markets such as Los Angeles, Austin and Dallas, lists them as certified CarPros, and sends listeners to them with a free VIP pass that promises a haggle-free visit. Dealerships pay a monthly subscription to be listed.
The website is the business. It ran on HubSpot CMS with custom objects for dealers, inventory, VIP passes and reviews, and it was originally built by another agency. CarPro engaged Lynton on a retainer in July 2022 to keep developing it, and the engagement ran three years.
The Challenge
CarPro’s content had grown across several blogs. The team wanted every post in one place, so a reader could find what they were looking for without knowing which blog it lived in.
CarPro had also added a partner revenue stream: it earns a commission when it refers someone who wants to sell a car. That needed a flow on the site that could take a plate number and return an offer, under the CarPro brand.
The third problem was manual work. When a buyer asked for help finding a dealer, a member of the marketing team reviewed the request, searched for the vehicle, found the matching CarPro dealer, submitted the dealer form on the buyer’s behalf and emailed the buyer the dealer’s details. Every request took a person.
The Solution
One resource library. We exported every post from CarPro’s blogs, retagged each by make, type and topic, and imported them into a HubDB table holding the title, URL, featured image, tags, publish date and an active flag. The library page shows a slider of featured articles the team picks by hand, sections for advice, reviews and news that fill themselves with the latest posts, and an all-resources list a reader can filter by make, type or topic, search, and extend with a Load More button.
Sell Your Car. We built a landing page at carpro.com/sell and a white-labeled multi-step appraisal module. The buyer enters a license plate and state, and the partner’s API decodes the vehicle and prefills engine, transmission and color. Condition questions follow, then an offer screen with Accept, Decline and Considering options. The appraisal request runs from HubSpot serverless functions, a webhook receives the partner’s updates as an offer is accepted or revised, and a follow-up email series carries the seller through expiration and new-offer dates. When CarPro changed appraisal partners in 2024, we rebuilt the flow against the new partner’s API, keeping the plate decoder and adding condition and first-owner fields.
The CarPro Concierge. We replaced the manual matching with a workflow. A multi-step form first asks whether the buyer has decided on a vehicle or wants advice, then takes up to five make and model choices. The workflow geocodes the buyer’s zip code, finds the closest active dealer for each make within 50 miles, creates the VIP passes, emails the buyer the dealer details, and notifies each dealer by email and by text. Requests with no dealer in range go to an inbox for a person to handle. The concierge went live in May 2024.
Across the same three years we moved the site to its carpro.com domain with redirects for the dynamic dealer and inventory pages, rebuilt the dealer and inventory search results so they filter without reloading, added category star ratings and intro videos to dealer profiles, generated unique page titles and descriptions for every inventory record, and moved the inventory feed script onto a server CarPro owns. CarPro later asked for its website chatbot to follow the concierge flow, and in 2025 we built it.
The Results
Weeks after the concierge launched, CarPro’s marketing team reported the share of VIP passes it was handling on its own.
Overall, the Concierge Automation is working very well. 53 (8%) of the VIP passes this month used it.
Kara, CarPro marketing team, in an email to Lynton, July 2024
Six months in, CarPro told us the automated process was working well and asked that the chatbot follow it. Buyers who had decided on a vehicle now reach a dealer without a person in the middle, and the team’s time goes to the requests that need judgment.
Wrapping Up
The standard on this job was to treat an inherited site as a product that keeps shipping: an integration, a search rebuild or an automation, each documented and tested before it went live. Lynton now builds AI-native websites on open infrastructure; see our current work at /case-studies.