LivRite Fitness launched a three-location HubSpot website with online membership sign-up

The Customer

LivRite Fitness runs three gyms in Indiana, in Anderson, Indianapolis and Fishers. The locations offer group fitness, martial arts and boxing, along with personal training.

LivRite came to the project with a brief for a new site on HubSpot CMS, with onboarding sessions on the platform running alongside the build.

The Challenge

A gym’s website has one main job, which is to sign up new members. LivRite wanted a Join Now call to action across the site and a sign-up flow that handled three locations, two plan types and whole families in one pass.

Three locations with different programs also meant three sets of class schedules. Each schedule page had to filter by location, and the team wanted control over which location showed first and which locations appeared at all. LivRite also had a blog to bring across.

The Solution

We built the site on the light version of the AMPED theme, with global styles, header and footer developed first and reviewed by a designer and a second developer before any pages were built. The site structure follows the brief: Membership and Locations pages for Anderson, Indianapolis and Fishers; Class Schedule pages for group fitness, martial arts and boxing; a Training+ section for personal training, the exercise library, boxing and martial arts; a Why LivRite page with a timeline module; Contact and Blog.

The schedule pages let the LivRite team choose which location’s schedule displays first and which locations to show. Martial Arts opens on Fishers and also shows Anderson. Boxing shows only Fishers. When one location is shown, its name still appears at the top without a dropdown.

The Join Online flow is custom. A visitor selects a location, chooses a Single Location plan or a Gold plan covering all three locations, sets the number of family members, enters each member’s details including an emergency contact, and checks out. We added promo code support and card filtering in January.

We wrote custom events on the Join Online steps so the LivRite team can report on where people drop off, and set up the pieces for an abandoned-cart workflow with a staged example email.

We entered content for up to 15 pages from LivRite’s website workbook, tightening copy on pages they flagged for review, and migrated the blog posts with an automated process. We defined the redirects, prepared the launch document and launched the site on January 15, 2026. Three onboarding sessions on organizing and using the platform ran around the launch.

What They Got

LivRite sells memberships from its own website, for any of its three locations and for a whole family at once, with promo codes when they run an offer. The team can see in their CRM where people leave the sign-up flow, and follow up with a cart email. They control which schedules show on each page without a developer, and their blog posts came across with it.

Wrapping Up

Our standard on a site like this is to review the theme foundation before a single page is built, and to keep every address that already works when we launch. Lynton now builds AI-native websites on open infrastructure; see our current work at /case-studies.