Worlds of Wow moved its website onto HubSpot and kept building on a retainer
The Customer
Worlds of Wow designs and installs commercial indoor playgrounds for churches, museums, community centers and other businesses. The company is a sister brand of SRP and Play & Park, two companies whose HubSpot sites Lynton already worked on.
Worlds of Wow came to Lynton in January 2025 with two needs. They wanted their website moved onto HubSpot CMS, and they wanted an ongoing marketing retainer behind it. Their existing site had a left-aligned hero and animated count-up statistics the team liked and wanted to keep.
The Challenge
The group already had working designs, modules and reporting on its sister sites. Worlds of Wow needed the same foundation without a second design cycle. The job was to bring the brand onto the platform quickly, reuse what the group already had, and then keep adding what the sales and marketing team asked for.
On the marketing side, the portal had gaps. There was no email template for simple follow-ups, no calls to action, and leads weren’t being tracked through the deal pipeline. Each of those became a retainer piece once the site was live.
The Solution
We built the site on a HubSpot starter theme, with global styles taken from the brand guides. The products listing and product detail pages were modeled on a sister site’s. A dealer portal let dealers search by number. Blog posts were moved over by an automated migration. After two rounds of client testing, the site launched on March 6, 2025.
Much of what followed was ported from the sister brands. The mega menu came from the SRP sites. The pillar page template came from SRP, and we used it to publish “The Ultimate Guide to Commercial Indoor Playgrounds” from their existing blog posts. The FAQ page followed SRP’s.
Other pieces were new. The product detail template was redesigned so size, capacity and age range live as separate HubDB columns and show on the page without an accordion. An Unlock Pricing module lets a visitor submit a form to reveal a product’s price, which locks again after 20 days, and it holds several prices per product, including product and flooring MSRP and estimated installation for each. A vertical landing page template carries five industry pages, Faith-Based among them, each with custom icons and an exit-intent pop-up pointing to the guide. We added schema markup, an email template with hero and call-out modules tested for accessibility, pop-up, slide-in and blog CTAs, and a five-email Contact Us nurture plus a re-engagement nurture.
On the CRM, we simplified the deal pipeline to Qualified Lead, Closed Won and Closed Lost with a closed-lost reason, set a workflow to create a deal from every request-a-quote submission, and cleaned lifecycle stages up to the group-wide definitions.
What They Got
Worlds of Wow has a website on the same platform as its sister brands, so a module built for one can be moved to another. Product prices can be shown to the people who fill in a form to ask for them. Every quote request becomes a deal the team can move to won or lost. Industry pages, a FAQ page and a long-form guide give each kind of buyer a page written for them, and the retainer keeps shipping into 2026.
Wrapping Up
Our standard on a migration is to launch fast on a sound base and then build only what the team will use, reusing proven work wherever a sister brand already owns it. Lynton now builds AI-native websites on open infrastructure; see our current work at /case-studies.