HubSpot CRM Integration Glossary

HubSpot CRM is an incredibly versatile tool. In addition to helping you build deeper relationships with your customers by using integration as a service, it can help you achieve many of your business goals.

The key to using HubSpot integration is understanding it in the first place. And with growing amounts of data, and new skills to learn, that can be somewhat tricky.

So if you want to improve your CRM with HubSpot integration, here are the terms you’ll come across, and what they mean for your business:

Glossary of words

1. Account/Company

Accounts (or companies) are HubSpot integration objects. They help the CRM distinguish between different companies, and store information properly so you can reach it when necessary. They also contain data like addresses, opportunities, etc.

2. API

API (Application-programming interface) helps software developers design products that automatically connect to CRM like HubSpot’s. It means that your business can integrate your previous data and start using CRM right away.

3. Bi-directional sync

Bi-directional sync helps you get information both from HubSpot integration, and your own data. APIs communicate that information, and bi-directional syncs are “bridges” that help them reach one another.

4. Bots

HubSpot integration has a variety of bots to choose from, and they enable sharing information across different channels.

For example, your team may use Airtable to store information. With bots, this information is automatically added to HubSpot’s database so you can reach it whenever you need it, without having to go to Airtable.

5. Snippets

Snippets are pre-written chunks of text that you can use to reply to customers faster. They function similarly to Gmail’s auto-responders.

6. Templates

Templates in HubSpot integration are either email templates or reply templates. Both help you explain your business and your offers to (potential) customers, and provide them with enough information to turn them from leads to customers. Instead of typing anew, you can use a preset template.

7. Closed-loop reporting

Closed-loop reporting helps consolidate the data that marketing teams are collecting with the data that sales are collecting.

8. Connector

Connectors are integrations that use bi-directional sync to connect HubSpot CRM with an external system. This means that all your data is stored in a central hub, so you don’t have to look for it.

9. CRM

CRM (or Customer Relationship Management) is a set of processes and tools that help you build a better relationship with your customers. HubSpot is one of the CRM tools that are extremely beneficial to your business as it helps you improve data collection and application.

Your accounts and information relevant to them is constantly tracked through CRM. If you set up your HubSpot integration right, you can even automatically customize offers and communication with customers (since the system has the necessary information), and save time.

10. Deal pipeline

You can use deal pipelines to predict revenue and identify problems in your sales. Each pipeline has multiple stages through which the customer typically has to progress in order for the deal to be closed.

This is done automatically with HubSpot integration.

11. Deal stage

Deal stages are parts of the standardized deal pipeline process.

For example, when customer reaches stage #3, they can be offered a demo or a proposal. Deal stage features in HubSpot integration simplify the process for the sales team, and allow you to streamline customer onboarding.

12. Fields or properties

Fields or properties are information storages about accounts. They can include contact information, deal stage, and any other information that you want to set up in order to improve your marketing and/or sales.

13. Integration as a service

iPaaS (Integration platform as a service) is a cloud service that supports application, data and process integration. It combines multiple applications, sources, APIs and systems to create a central, accessible hub.

14. Leads and contacts

In HubSpot, leads and contacts are one and the same. However, they are different in CRM. Leads are sales prospects. They’re usually the first stage in the deal pipeline, as they’ve yet to be convinced to become your customer. Once a lead progresses through the deal pipeline and becomes more qualified, it turns into a contact.

15. Lead scoring

Lead scoring is a process that determines the likelihood of closing a deal with a customer. HubSpot has a manual lead scoring option where leads can be tested against a set of criteria. It also has predictive lead scoring which is a separate field and uses machine learning.

16. Lifecycle stage

Lifecycle stages in HubSpot CRM organize accounts based on stages in your sales cycle, from lead to evangelist.

17. Custom object

Custom objects are a way of adding additional fields and features that your business might need, and that HubSpot doesn’t originally have.

18. Opportunities and deals

Deals in HubSpot integration help you identify opportunities for increasing revenue by boosting leads down the sales funnel. For example, you can create a deal when a lead takes an important action such as booking a demo.

19. Workflows

Workflows are a way of automating processes by triggering relevant actions based on context. For example, if a lead books a demo, they can be automatically sent a deal.

20. Sequences

With HubSpot integration sequences, you can automate sales follow-ups, series of emails, tasks, etc.

Using integration as a service to your advantage

While HubSpot is a great tool to boost your revenue and improve your productivity, it’s important to use more than the bare minimum of its features. We would be happy to help you with that. Book a consultation with our experts today, and let’s make your business even better tomorrow.