Why the Quality of Your Content Leads to a Successful Inbound Marketing Strategy

The pillar of every successful inbound marketing strategy is the quality of content created for a target audience. If your content resonates with your audience, they trust your brand and your solutions to solve their problems. This is precisely why you should focus on improving the quality of your content rather than just following the current content marketing trends.

Before developing your inbound marketing strategy, it’s important to learn about your audience and understand their interests.

Developing Personas

Creating content is like developing a software solution. Nobody develops software without knowing the problem they are trying to solve. Similarly, you don’t simply write content, you create content that solves a problem.

Therefore, it’s important to establish an existing problem before you create content that addresses it. Due to the increased competition in the content marketing ecosystem today, it is essential to develop content that serves the need of a specific group or persona.

Based on the data gathered from your demographic dissection, you can develop multiple personas of whom you can target while developing content. The more accurate your personas, the better chance your content will make a positive impression on your target audience and the better chance you will build repeat visitors.

Content Formats

Apart from learning more about their pain points, you also need to familiarize yourself with the content consumption behaviors of your audience. As technology evolves, content consumption behaviors evolve as well, making it even more important for content marketers to distribute content in formats preferred by their target audience.

Every content marketing campaign involves three different content formats such as:

Long-form Content (eBooks, Whitepapers)
Bite-Size Content (Social media posts, curated content lists)
Visual Content (Infographics, YouTube videos, Instagram content)

While long-form content such as eBooks and white papers help educate prospects very early in their buyer’s journey, bite-size or snackable content fits the short attention span of most consumers. Likewise, visual content such as infographics, YouTube videos, and Instagram content help your brand get in front of the consumers that are already using your competitors’ products.

Content Distribution

One of the most overlooked aspects of content marketing is the distribution of content itself. Despite the high-quality of your content, your content marketing may fail to reach your target audience unless you know the optimal times to share it.

An overload of content can kill the curiosity of your audience. Therefore, you need to follow an innovative content distribution schedule to ensure maximum exposure for your content.

Improving Content Quality Using Artificial Intelligence

The quality of your content is determined by a number of factors, but the most important factor is readability. If your content is difficult to understand, it will be difficult for your audience to get value from it. According to research by the United States Department of Health and Human Services (USDHHS), the average US citizen reads at the 7th-grade level. Therefore, if your content is too complex for your audience, they’re likely to lose interest.

Moreover, research by Christopher Trudeau at the Thomas M Cooley Law School in Michigan found that 80% of readers prefer sentences written in clear English. If the issue is more complex, it should be written with as much clarity in order for your audience to comprehend it, and engage with it.

Readability offers some compelling benefits:

Content Clarity almost always converts better. With improved readability, your content becomes more clear.
Readability improves your search engine rankings. According to Moz’s Ranking Factors Experts Survey, the reading level of your content can affect your search rankings.

Setting Benchmark for Readability

Maintaining the appropriate readability level of your content is a difficult process. It is not easily repeatable and the patterns are not easily recognizable by the human eye. The problem compounds when you factor in readability challenges from mobile devices. From writing short paragraphs to avoiding gerunds to omitting needless words to using an active voice, it can be really overwhelming.

The best approach to achieving consistent in quality and readability, therefore, is to adopt an editorial benchmark for your content. This is an effective method to establishing quality and consistency across all of your content.

An example of this would be Atomic Reach. Using AI, Atomic Reach establishes consistency, quality and profitability across all of your written content. Atomic Reach is the platform marketers and agencies need to get the most out of their content.

Final Thoughts

Letting an artificial intelligence driven content platform take care of readability can help you focus more on other important aspects of your content. You can spend more time researching your topics, gathering data, and articulating your tone.

With the proven success of AI-based content marketing platforms, your inbound marketing efforts are more likely to produce better engagements and generate more leads.