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3 Things You Should NEVER Do on LinkedIn

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LinkedInAs LinkedIn continues to impress both from a revenue and product perspective, I thought this might be a good opportunity to offer up a few simple reminders on (suggested) LinkedIn etiquette. Rules to Link by if you will...

  • NEVER Log-out  - let me clarify. Never log-out when you are researching someone - in preparation for an interview or a client call or even in identifying a person you might be seeking to contact. Let them know you are looking, that you are interested, that you are paying attention and ultimately, that you care - about the position, about the deal or about the upcoming call. Log out, naturally, for security purposes if you're using a public computer or if you're looking to (for lack a better term) stalk someone. And if you are LinkedIn "stalking" someone, ask yourself why. It's business - not Facebook. Be transparent. It's about getting work done.
  • Never Connect Generically - "I'd like to add you to my professional network on LinkedIn." Well, duh. If you can't take the 2 or 3 seconds to remove this default text and craft even a one sentence personalized message, what future effort will you put into our LinkedIn "relationship" or any subsequent business relationship?
  • Never Write a Recommendation - in exchange for a recommendation. Write a recommendation on the merits of the person and the working partnership you had with them. Describe how someone was extraordinary rather than perfunctory. And never expect a recommendation in return.

Simple rules to Link by, right? How about you? Any useful LinkedIn advice?

Image: Fire At Will [Photography]

Topics: Inbound Marketing Tools

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Roman has been helping clients develop and implement revenue enhancing inbound marketing strategies since 2009. Roman likes sunsets, long walks on the beach and cute puppies. Who doesn't like cute puppies, right?
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