5 Looming Problems For The NFL Brand
Inbound Marketing 02/02/2013 • 3 min read • Written by Roman Kniahynyckyj
With all the Super Bowl festivities this past week, you might think that the NFL is in great shape. Dig a little deeper though, and you'll find some significant issues that, if not addressed, will end up causing irreputable damage to the NFL brand...
- Roger Goodell - yes the NFL commissioner could be a thorn in the side of brand NFL. With an approval rating of 39% among NFL players and a lack of transparency glossed over with corporate speak, Goodell might serve the NFL better by stepping aside.
- The Referees - first there was the labor dispute. Why the NFL thought that showcasing the world's best players in competitions governed by replacement officials was somehow acceptable is difficult to understand. If you position your brand as the best in the world then everything about it should be the best in the world. Even the officiating crew for this year's Super Bowl is not without controversy.
- On-Field Violence - how do you satisfy the bloodlust of the overweight beer drinker who wallows away his Sundays with NFL games while protecting players on the field? Add to that players who play (and may be trained) to hurt people. Well, after 90 some years - the NFL is still figuring that out.
- Off-Field Violence - from murder-suicides to manslaughter it has been a tragic year for the NFL off the field. With a little under 1,700 players and an average salary just shy of $2 million, has the NFL truly exhausted all the support processes for its players?
- Ray Lewis - the star linebacker's pending retirement coupled with his team's march to the Super Bowl this year seems to be the chosen narrative for Super Bowl XLVII. Should it be? From murder and mayhem to baby momma drama to deer antler spray, is Ray Lewis truly a brand ambassador the NFL wants to embrace? Maybe we should hold up these guys as examples, instead.
Enough football talk. You see the risks to the NFL brand, but what about the risks to your brand? Even if you're a small company without the exposure of the NFL you still have a brand to build and maintain. Are there employees or processes or even clients that put your brand at risk? More importantly, how are you addressing these risks?
Photo Credit: Brave Heart via Compfight cc
By: Roman Kniahynyckyj
Roman has been helping clients develop and implement revenue enhancing inbound marketing strategies since 2009. Prior to becoming an inbound marketer, Roman was a management consultant with Ernst & Young, Booz Allen Hamilton, BearingPoint, and KPMG. Roman's relentless focus on client satisfaction and client results has garnered accolades from many clients and teams.
You May Also Like
Inbound Marketing
Putting Your Inbound Marketing on Autopilot [Quick Tips]
Easy ways to set your inbound marketing on autopilot during this busy time of the year.
Keep ReadingInbound Marketing
LyntonWeb Weekly Inbound Digest 12.2.2012
Check out our digest with articles on inbound marketing and goals to improve your blog.
Keep Reading
1 Super Bowl Ad or 17 Years of Inbound Marketing - You Make The Call
Inbound marketing offers considerably more value than one Super Bowl ad.
Keep ReadingSubscribe Today