Inbound Marketing Blog

Beyond the Cart: 7 Features to Include on Your E-Commerce Site

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features-for-ecommerceThe online shopping sphere is increasingly becoming more competitive. Customers are consistently returning to the web to research and purchase products they otherwise would have left their home for. While this opens up opportunities for small online retailers that may not have the financial backing to run a brick-and-mortar store, they are also competing against big name brands selling their products online and online only giants, like Amazon.

For these smaller, niche online stores to set their company apart from large retailers, they’ll need to make the customer buying journey meet or exceed expectations for a completed checkout.

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Topics: Inbound Marketing Tools

10 Ways to Improve Your Home Builder Website For Lead Generation

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Screen_Shot_2015-01-20_at_2.30.33_PMCrosswater at Pablo Bay, a PARC Group home builder community located in Jacksonville Florida, is a LyntonWeb favorite. We recently designed their new website, and have been working together to create a great inbound marketing experience for their website visitors.

They have a website that's built and optimized for lead generation and user experience. It's built with the visitor in mind, and I figured that other home builders and communities could learn a thing from their site. If you are in the industry, here are 10 things you can add to your home builder site to improve your lead generation:

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Topics: Inbound Websites

5 Signs Your Small to Midsize Business is Ready for Inbound Marketing

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ramp-up-inbound-marketingFor some small to midsize businesses, marketing tends to get pushed to the back-burner, letting it run on autopilot with minimal time to sit and focus on marketing plans and strategies. Don’t worry, you’re not alone. That’s why we recommend companies of all sizes let the New Year bring in new marketing discussions surrounding budgets, goals and projects.

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Topics: Inbound Marketing