Email marketing is the oldest and least expensive form of online marketing. Sending the right email to the right person is vital to your inbound marketing success! Unfortunately, today we see companies that are sending mass emails to their entire database, and are not taking the time to properly segment their lists. That results in a lot of crappy, irrelevant emails flooding our inboxes.
So in this video I am going to show you a few examples of really bad emails, how you can fix them, and how you can keep from getting your email sent straight to the trash bin (or worse- the unsubscribe list)!