There’s a lot of information about SEO out there, and a lot of simple things small businesses can do to expand their visibility. A great place for you to start is by checking out these “7 Essential small business tips for SEO” from the Top-Rank Online Marketing Blog. You can also get some expert advice from Small Business Trends.
Get social. We agree with Brian Solis when he says that social media “finally places small, local and emerging businesses in the spotlight in ways that up until this point, were largely unattainable.”
Solis recently wrote on Social Media Today that 73 percent of small business owners surveyed in a University of Maryland study expected social media will help them grow their business.
Get blogging. One of the best ways to get found is to create fresh content for spiders to index. Creating useful, compelling content is also a fabulous way to establish yourself as an industry expert, get linked to and bring new users (i.e. potential leads) to your site.
So, if blogging is such a win-win, how come few small businesses do it – or do it well? Time is obviously a factor, but we think much of the problem stems from the lack of knowledge of where to begin, plus a lack of confidence. If you see yourself in the previous sentence, check out these blogging tips from CopyBlogger, Problogger and RemarkaBlogger.
You can do this. Really.
Get measuring. You need to know who’s looking at your content, along with when, why and how. Analytics is another thing, like blogging, that may seem daunting for a small business owner. But guess what? It’s another one of those things you can’t afford to ignore.
It may not be Small Business Week in capital letters, but that doesn’t mean you have to wait until next year to make the most of your online marketing efforts.
By: Daniel Lynton
Daniel is the founder and CEO of Lynton, a HubSpot Elite Partner specializing in all things integrated inbound marketing. Daniel started Lynton over 20 years ago as a teenager with a vision and Internet connection and has grown it to more than 30 employees serving clients worldwide. As CEO, Daniel guides his team with an innovative spirit, aiding in ideation and strategy. You can find him cooking, reading, or enjoying the mountains of Colorado when he's not propelling Lynton forward.