Inbound Marketing Takes Time - nothing happens overnight. An inbound marketing approach requires thoughtful consideration of your customers and the creation of valuable content for them. Crafting whitepapers, planning and rehearsing webinars, building publishing schedules and blogging consistently all require adequate set-up and ramp-up time.
Your Traffic Might Decrease Before It Increases - If you're currently spending $10,000, $20,000 or more on PPC and then transition large portions of your PPC budget to your inbound efforts - your website traffic driven by PPC will diminish - so be sure to make your management team aware of this pre-emptively. As mentioned previously, planning and building your inbound content will take time, so be patient. If you do limit your PPC budget, consider a regular blogging schedule so that your site continues to be indexed by search engines regularly.
Inbound Marketing Requires Commitment - If you can't dedicate resources (whether internal or outsourced) to support your marketing efforts, you're not prepared for an inbound commitment. Don't ever make inbound marketing someone's part time job.
Inbound Marketing Is For The Enterprise - everyone in your organization, not just your marketing department, must participate. Participation doesn't have to be hard. Your sales rep can easily share new content and blog posts through LinkedIn accounts with free utilities like dlvr.it. When more employees share your content, your reach will extend further and faster. Inbound is for your enterprise, not just for the marketing department.
Are you new to inbound? Let us know what questions you have. Have you inbound marketing success? Share that with us, too!
Lynton is a HubSpot Elite Partner that provides certified knowledge and tools to grow your business through integrated inbound marketing, including lead generation strategies, website designs and development, and CRM integrations.