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Inbound Marketing

LyntonWeb Weekly Inbound Digest 8.12.2012

Welcome to the LyntonWeb Weekly Inbound Digest - the fastest way to stay up to date with our latest thinking on a wide range of inbound marketing topics.

Our perspectives on the social web this week:

Ken Krogue, Forbes, Big Media - and the Value of Real Content

Ken Krogue, a contributer at Forbes Magazine, recently turned the SEO world on it's ear by stating that real content is the one thing that truly matters. Content is an asset. Once you build it, leads will come. You own the content asset - forever, and that's a mighty long time. True content is much different from links that are built for you in some far off corner of the Internet to supposedly increase your search ranking. True content is also different from PPC campaigns that need continuous budget to keep driving traffic to your website.

Why I Love HubSpot

From its user-friendly content management system, to its drive for constant innovation, to all the awesome HubSpotters in Cambridge. We heart HubSpot! HubSpot will be around for a long to come and will continue to be a leader in marketing technology innovation. See the comment we received from HubSpot CTO, Dharmesh Shah over Business 2 Community. We were tickled pink to hear from Dharmesh!

Protecting Yourself, Your Digital Life, and Your Business from Hackers

As more businesses move both their enterprise applications and their corporate websites to SaaS based platforms, it's crucial to take measures to protect both business and personal data from hackers and cloud outages. See our tips on protecting your personal and business data here.

5 Key Ingredients For Your Inbound Marketing Plan

Your recipe for inbound marketing success should include blogging, advanced content, lead nurturing, social platform outreach, and data integration. See how you can cook up the tastiest marketing plan here.

The Content Marketing Genius of Beck

Musician Beck will release his upcoming album in a most traditional format - sheet music. What will new Beck songs sound like? Who will preform Beck's new songs? How will a hit song from Beck's upcoming album be defined? How can you create content chunks that can help others build their own content while referencing and crediting your content?

Wrapping up the week, the headlines in our Friday 5 include Google's new algorithm update, top design blogs, and Pinterest analytics.

Are you ready for your (pre-season) NFL football? Make it an amazing week and we'll catch up again next Sunday. Don't forget to download our Social Media Community Manager Playbook, if you haven't already.


Photo: The Brit_2