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Inbound Marketing

HubSpot 3 - Marketing Technology that Makes the Impossible Possible

Huge News from Inbound 2012!

At the world's largest gathering of inbound marketers, Dharmesh Shah and Brian Halligan, HubSpot founders, made the biggest announcement in the history of HubSpot. The announcement? HubSpot 3. 

HubSpot 3 is the next phase of HubSpot marketing software. According to HubSpot (and we agree), "HubSpot 3 makes the difficult easy, and the impossible possible." 

HubSpot 3 will have a large impact on HubSpot’s over 7,500 customers and will be rolled out over the next few months. We can barely contain ourselves, and we know you are dying to know how all of this benefits your marketing efforts. So, we have decided to detail every new feature in a series of blog posts over the next 48 hours.

Here is a breakdown of the new features of ‘HubSpot 3’:

Dynamic Content: Automate your marketing operations by creating workflows to segment your leads and update their profiles and lifecycle stage. This will allow you to send the right message to the right person at the right time. New tools for dynamic content include:

  • Smart Forms
  • Smart CTAs
  • Smart Lists

Call-To-Action Manager: HubSpot now has a centralized location to control all our calls-to-action. From emails to blog posts to web pages a single change will be replicated across all your content.

Social Contacts: There are a plethora of improvements on the the social media side. The social media tools now include a scheduler, a streamlined view of interactions with your leads on social media, reach metrics and a monitoring tool.

Intelligent Email System: At LyntonWeb we’ve been able to play with this new tool for the last couple months and are excited you can use it now too! By being further integrated with contacts database, workflows, social media, dynamic content, and your CRM, this system enables greater personalization and customization than ever before.

Landing Pages: Landing pages have been rebuilt to be further integrated with CRM systems, email, social media and the contacts database. Now we can build and implement a full multi-channel campaign in one place.

Mobile App: Available for free in the apple store you now can have HubSpot on the go.

Update: Check out all articles in our HubSpot 3 blog series: Contacts Database and Email ManagerWorkflowsCTA Manager, Landing Pages, Smart CTAs, and Social Contacts.