What a crazy and exciting week it's been so far! Back in Houston we feel the HubSpot energy all the way from Boston. HubSpot 3 is another giant leap for marketing automation and will certainly be the marketing suite of choice for enterprise inbound marketing agencies.
In HubSpot 3, landing pages have been rebuilt to easily integrate with HubSpot's contacts database, email manager, and workflows. With HubSpot 3's new landing pages, you can build, implement, and measure a full multichannel campaign in one place.
Do you remember the olden days of landing pages? When mullets were in, you were jamming out to Cyndi Lauper (the first time around), and you had to beg Bob down in IT to get a hand-coded landing page FTP'ed to your corporate website? Landing page software has come a long way since then. But even today, landing pages can tend to be one dimensional and isolated.
Fortunately, the braniac developers of HubSpot 3 are diligent students of landing pages and have built some amazing landing page functionality to address common landing page deficiencies. In HubSpot 3 you can:
Create a landing page in minutes
Test A/B variations of your pages and track the leads generated through them - a different picture or more impactful copy can be the difference between a lead that converts and one that doesn't
Kick off a marketing campaign with a landing page
Use Smart CTAs to tailor the page to what you know about the person viewing it
Use Smart Forms to reduce the number of form fields re-converting leads have to fill out, we all hate to have to input the same information over and over. HubSpot 3 takes care of that for us.
So, if you need to create a landing page quickly:
And test variations of it:
And see how effective it is:
Then HubSpot 3's new landing pages are the tool for you!
Lynton is a HubSpot Elite Partner that provides certified knowledge and tools to grow your business through integrated inbound marketing, including lead generation strategies, website designs and development, and CRM integrations.