Welcome to the LyntonWeb Weekly Inbound Digest - the fastest way to stay up to date with our latest thinking on a wide range of inbound marketing topics.Our perspectives on inbound marketing and technology this week:
Ask yourself these key questions. If marketing's hands are tied by an unproductive relationship with IT, it's time to re-evaluate your marketing technology. You may find that an investment in turn-key marketing software and outsourced services lowers costs, increases productivity, and drives more ROI. See what you can do without IT, from generated demand from your existing contacts database, generating revenue from existing clients, to segmenting real time data that lives in your CRM or ERP, you likely don't need your IT department.
Do you remember dial-up and floppy disks? We do. But technology changes. In fact, the only constant in technology might be change. Whether it's for the latest marketing automation software or just making sure your marketing efforts are connected with your IT efforts, as new technologies are created and existing ones are updated, browsers need to be updated to handle them. Learn about the delicate techniques of supporting old web browsers, here.
The Dreamforce 2012 conference wrapped last week in San Francisco. It was the largest conference put on by Salesforce in history with over 85,000 attendees. Many large announcements, keynotes, and heavy influencers spoke, attended and made this conference a must-go for us again next year. Didn't get a chance to attend? Here's a video recap of what you missed.
It's last weekend in September already? Really? When did that happen?
Make it a great week fellow Inbounders and we will see you next Sunday!