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Inbound Marketing

LyntonWeb Weekly Inbound Digest 10.7.2012

Welcome to the LyntonWeb Weekly Inbound Digest - the fastest way to stay up to date with our latest thinking on a wide range of inbound marketing topics.Our perspectives on inbound marketing and technology this week:

5 Necessary Activities for the CMO in 2017 (Or Sooner)

We already know that CMO's will be spending more on IT than CTO's very soon. With the continuing evolution of inbound and digital, CMO's should be viewing their own actions and their own measurement of success within the following contexts.

Inbound Marketing Lessons from will.i.am

A recent Financial Times Magazine article highlights will.i.am as an extraordinary inbound marketer, an innovator, and true visionary. What can marketers learn from will.i.am (a.k.a Director of Creative Innovation for Intel)?

5 Key Themes from Social Fresh West

Last week Social Fresh hosted the Social Fresh West Conference in San Diego, California, bringing together marketers and agency reps to listen to industry experts share strategies and trends related to social media marketing.  The conference was the latest in a series of one and two-day events started in 2009 by company founder and CEO, Jason Keath.

The real meat of the conference, of course, was the actual speaking sessions which included thought leaders representing a range of agencies and companies to include Citrix, HubSpot, Hershey’s, Edelman Digital, Expion, Argyle Social, Intuit, Citi, Cisco, Spruce Media, Singley + Mackie, TalyorMade Golf, and Spindows. The information presented by these speakers was excellent, and over the course of these sessions, five key themes emerged.

In our Friday Five, top headlines include LinkedIn's redesigned company pages, Google's recent updates, and the power of personalized content.

Make it a great week and a great October fellow Inbounders, and we will see you back here next Sunday!


Photo: Thomas Hawk