Welcome to the LyntonWeb Weekly Inbound Digest - the fastest way to stay up to date with our latest thinking on a wide range of inbound marketing topics. Our perspectives on inbound marketing and technology this week:
Inaction is human nature. We are too busy to address needs, we do not want to be bothered, or we are afraid of facing the unknown. Inaction, however, comes with a price. Take a company’s website, for example. Often these sites are either not robust enough to handle visitor traffic; they rely on outdated and ineffective marketing strategies; or they lack adequate systems necessary for gathering information from interested prospects. Find out the price of doing nothing...
Are you happy the 2012 U.S. Presidential Election is over? Yes, so are we. As with anything else in the world right now, social media played a huge role in not only the campaigns of Barack Obama and Mitt Romney, but in Americans watching the results on television. This year, Mr. Twitter and the rest of social media went to Washington. See the stats.
How's your 2013 budget coming? How much inbound marketing does it have in it? How developed are your buyer personas?
Make it a great week fellow inbounders! And Veterans - from the bottom of our hearts - we thank you.
By: Roman Kniahynyckyj
Roman has been helping clients develop and implement revenue enhancing inbound marketing strategies since 2009. Prior to becoming an inbound marketer, Roman was a management consultant with Ernst & Young, Booz Allen Hamilton, BearingPoint, and KPMG. Roman's relentless focus on client satisfaction and client results has garnered accolades from many clients and teams.