Welcome to the LyntonWeb Weekly Inbound Digest - the fastest way to stay up to date with our latest thinking on a wide range of inbound marketing topics. Our perspectives on inbound marketing and technology this week:
As LinkedIn continues to impress both from a revenue and product perspective, I thought this might be a good opportunity to offer up a few simple reminders on (suggested) LinkedIn etiquette. Rules to Link by if you will...
When creating white papers and ebooks there are a few aspects to consider such as your target audience, the visual design, and the distribution avenues. Another of these considerations is optimizing this content to maximize SEO performance. Some times this item gets overlooked or overshadowed with all the energy being placed on actually creating the content; however, if you take into account optimizing the content beforehand, your white papers and ebooks will contain an added feature that will help increase reach to potential clients.
Roman has been helping clients develop and implement revenue enhancing inbound marketing strategies since 2009. Prior to becoming an inbound marketer, Roman was a management consultant with Ernst & Young, Booz Allen Hamilton, BearingPoint, and KPMG. Roman's relentless focus on client satisfaction and client results has garnered accolades from many clients and teams.