Welcome to the LyntonWeb Weekly Inbound Digest - the fastest way to stay up to date with our latest thinking on a wide range of inbound marketing topics. Our perspectives on inbound marketing and technology this week:
Opponents of content outsourcing argue that outsourced writers will simply never culturally understand their business and therefore won't capture it's essence in a blog post, case study, or whitepaper. Proponents of content outsourcing see the value of regular content creation and the time saved from not having to sit down and physically write their own content. So who is right?
In the process of setting up his website and distributing his video special, C.K. created an email newsletter list. That's nothing special, right? Well, maybe it is. In his emails, C.K. writes to his fans just as he would as if he was talking to them one on one, or on a stage in a comedy club. Here's why that matters.
Stuck trying to format the perfect email? Well, good news. We've worked with our fave, HubSpot, to create 35 pre-designed email templates completely free for you to download and use in HubSpot's email tool. Not using HubSpot's email too yet? That's OK too, use them with your current email platform.