Happy Friday to ya’ll! Only a few hours until the weekend. Hang in there and stay warm. In the meantime, here’s what’s on the list for this week in The Friday 5: Five Headlines from Social Media, Content Marketing, SEO, and Web Design, keeping you up to date with the latest news, trends and tips from the past week.
- What’s Working in SEO
- Google Overhauling Image Search
- Demystifying the Facebook Social Graph
- Conversion Metrics for Facebook
- Getting Started with MySpace (Yes MySpace)
1. The State of SEO: What’s Working Now
(Quick Sprout)There is no doubt that SEO has changed a lot over the last 12 months. I remember the days when SEOs, including me, focused our time and energy on boosting our rankings. We would track all of our keywords and watch them go up as we built links. And although some SEOs still do this, I myself haven’t tracked my rankings in over a year. Why? Because SEO has turned into a long tail game. But before I get into how you can build up your long tail traffic, here is why you should focus your SEO efforts on the long tail:
2. Google: Image Search Overhaul Will Deliver Higher Click-Through Rates
(Search Engine Watch) Google will be rolling out an overhaul to its image search function. The revamped image search will provide a more prominent display space for selected images and a new scrolling function to make it easier to look at results. "You will be able to quickly flip through a set of images by using the keyboard," wrote Hongyi Li, associate product manager in a blog post. "If you want to go back to browsing other search results, just scroll down and pick up right where you left off."
3. Facebook Graph Search Demystified
(Social Media Today) Facebook just released their new Graph Search last week, and already there has been a lot of excitement and speculation. Learn what Graph Search is, why you should care, how it works, and how you can make it work for your brand, all right here in this early comprehensive guide to Facebook Graph Search!
4. Facebook conversion tracking goes live for all ad accounts
(Inside Facebook) Facebook today announced the global launch of its conversion tracking tool to help advertisers measure and optimize their ads leading off-Facebook. Marketers will be able to use the new tool to generate a unique bit of code to add to any page on their website where they want to measure conversions, for example, checkout pages or registration forms. When marketers choose Optimized CPM bidding, Facebook’s system will show ads to users who are most likely to convert. This is key for e-commerce and other direct response advertisers who use Facebook ads to lead users to third-party sites.
5. Getting Started With the New Myspace: What Businesses Need to Know
(Social Media Examiner) If you keep up with social media news, you may be interested in the relaunch of Myspace. Are you wondering if Myspace is a place for your business? In this article, I will look at what types of businesses can use the new Myspace and how to create a great profile with the new layout.
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