A nice primer for understanding and crafting buyer personas on the IMPACT branding & design's blog - reminding us to not only have a detailed picture of your target audience but to also understand the psychology and personality traits of your prospects. Looking for more buyer persona info? See these top ways to use buyer personas to grow your business.
Why Content Trumps Channel Every Time
Chad Pollitt over at Slingshot SEO reminds us not to worry about the channel so much but more so about the actual content you are delivering through various channels.
The point is that consumers don’t get excited about the channel content is delivered on. They get excited about the quality and type of content they receive – whether it solves their problems and/or entertains them.
Paul Roetzer, CEO of PR 20/20 offers a valuable perspective on the expanding marketing talent gap and the ways in which your organization can address it in his ebook - Evolution of the Prototype Marketer.
Roman has been helping clients develop and implement revenue enhancing inbound marketing strategies since 2009. Prior to becoming an inbound marketer, Roman was a management consultant with Ernst & Young, Booz Allen Hamilton, BearingPoint, and KPMG. Roman's relentless focus on client satisfaction and client results has garnered accolades from many clients and teams.