Our Go-To Inbound Marketing Checklist
Inbound Marketing 04/25/2013 • 2 min read • Written by Lynton
Recently in the LyntonWeb office, there have been a lot of discussions about checklists and how they help make us more efficient and effective. As a team, we’ve been reading the book, “Checklist Manifesto,” which discusses in depth the use of checklists across industries.
The concept of checklists is that by writing out procedures or necessary aspects of a project, you can eliminate small errors and even avoid large disasters. I’ve found that especially with simple or straightforward tasks, it can become easy to take shortcuts or skip steps. Checklists eliminate this urge, helping us to be more accurate. Checklists can also create consistency across a department or organization.
Mistakes like forgetting to insert a Call-to-Action, not optimizing a URL, or writing content unrelated to your service or product offerings really add up when it comes to the overall effectiveness and success of your inbound marketing. And no matter how well versed you are in inbound marketing and SEO best practices, it is easy to forget steps. So after seeing mistakes and skipped steps across industries’ marketing efforts, I decided it’s time for a checklist. Not to mention, I personally LOVE them. Come on, who doesn’t feel better when crossing things off a list?
Whether you are an inbound marketing and SEO beginner or master, you can use this checklist when making new blog posts, web pages, landing pages, thank you pages, or any sort of content that lives on the web.
- Buyer Personas
- Keywords
- Links
- Calls-to-Action
- Social Sharing
Download your free copy of the Inbound Marketing Checklist today.
You May Also Like
Inbound Marketing
The Exclusive Inbound 2013 Before-You-Go Checklist
The Inbound 2103 Conference is less than one month away! Make sure you review our exclusive Before-You-Go Checklist.
Keep ReadingWebsite Design
How To Make Your Website HIPAA Compliant
HIPAA compliance laws encompass all aspects of your medical practice, including your website. A HIPAA compliance website can ...
Keep ReadingInbound Marketing
The Anatomy Of A Perfect Pharmaceutical Landing Page
With pharmaceutical marketing, a solid landing page can help convert visitors into customers. With this checklist, create the...
Keep ReadingSubscribe Today