Miller Zell, a retail experience solutions company, always had an aesthetically attractive website. But after traffic analytics revealed high bounce rates for several of their pages, they realized looks could be deceiving. While visually appealing, their video headers slowed their site speed. Their navigation was overly complicated. And, most importantly, they discovered their content was difficult to find, muddying their visitors’ buyer journeys. Knowing all this, they turned to Lynton in October 2018 to help refresh their site to be both well-designed and lead generating.