Our client, a leading semiconductor distributor and manufacturer, works with other original semiconductor manufacturers by supplying new technology when they’re nearing or at the end of their products’ life cycle (EOL). Additionally, they provide active products for the industrial, transportation, military, medical, energy, civil aviation, automotive, and telecommunication markets. They are one of the world’s largest continuous source of EOL semiconductors, making their reach global.
Previous to working with us, they used Pipedrive CRM to manage and track their sales efforts. With business units across multiple countries, they felt limited by Pipedrive’s functionality. It didn’t allow them to properly align their sales processes with the technology, which caused frustration and reduced sales productivity.
This electronics company and our team arrived at two answers to their problem: Switching from Pipedrive to HubSpot Sales Hub and integrating their internal product library through a HubSpot API.
An overview of what was done:
Once the desired functionality was created, our teams worked together to align their existing sales processes with deal stages and pipelines in HubSpot so that they could track the lifecycle of their sales. We also helped build a reporting structure within HubSpot so they could monitor and improve their sales practices and provide details to their corporate teams on progress.
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