March 25, 2021
Multnomah Group is a leading, national consulting firm for retirement and investment accounts. However, their old site made them appear as a small, localized operation that lacked thought-leading content. To create a more polished site that allows them to expand on their offerings and draw in leads with actionable offers, Multnomah Group partnered with Lynton. Specific issues Multnomah Group had our team address:
We approached the website redesign process with our typical strategy but had the advantage of their Marketing Manager Lindsey Knopik offering great insights. She wanted the site to stay true to its Portland roots but expand the design, so the company seemed more national - because they serve businesses from coast to coast. Lynton provided sitemapping, wireframing, and designing. We created defined templates for specific uses, such as their About Us and service detail pages. After being trained on how to insert content and create templates in HubSpot, Knopik modified a lot of the material for the site. We provided this training so her team could easily make new templates and make quick changes when needed. With the new site completed, Multnomah Group plans to continue blogging, creating new content for their personal advisory service clients and beefing up their gated content such as whitepapers.
“Their old site made it feel like they were a small local business even though they served businesses throughout the states. So, we sought to create a site that was modern, clean and that felt more like a national brand. We simplified their navigation from the old, making this site much more user friendly. We also wanted to make sure that they had the capability with this site, to showcase any of new content offerings (eBooks, whitepapers, etc.) they planned on creating.” Rob Walz Senior Designer