The Challenge
Roku is well-known for its streaming devices that allow customers to stream content from multiple platforms on multiple devices. Despite having an excellent reputation in the industry, their clients don’t tend to understand everything Roku offers, specifically Roku advertising. The Roku Advertising arm builds relationships with companies to sponsor content - giving companies a broad reach across a vast and engaged demographic. As more people cut the cord on cable, this is a substantial offering for advertisers. Lacking a dedicated presence to showcase Roku advertising, the company sought out Lynton’s help. The goals? To address common questions advertisers having when trying to engage with Roku for placements as well as drawing in various prospects. The solution? An elegant and user-friendly site filled with relevant and helpful content that matched the look and feel of Roku.com.
The Solutions
Because we built their new site from the bottom up, dedicated research on competitors in the advertising space was critical for content and design inspiration. We defined a sitemap and list of pages needed, followed by wireframes to further identify what templates were necessary. To safeguard their brand style, Roku heavily helped establish the design. This helped propel the template process forward.
Customization- We added custom modules to make it easy for Roku to add resources and offers side by side in various grids featured throughout the site. All their base models were styled, including blog templates — the current microsite houses important information to educate consumers on Roku advertising, including case studies easily sorted by KPI and client type. In the future, Roku plans to build the microsite further to drive more leads through in-depth blog content. Lynton provided the tools necessary for Roku to grow their site as needed.
The Results
The Results
Lynton successfully delivered a custom microsite for Roku Advertising that effectively showcases their advertising capabilities while maintaining brand consistency with Roku.com. The new platform features an intuitive interface with custom modules for resource management, sortable case studies by KPI and client type, and scalable blog templates—providing Roku with the infrastructure needed to educate advertisers and generate qualified leads through content marketing.
I've worked with Lynton for over three years now. Their expertise in the HubSpot platform is unparalleled and the service they provide their clients always goes above and beyond. They've helped me build multiple websites, optimize social media, and so much more. If you're looking for a true partner to help make your experience using HubSpot that much more efficient and impactful, I highly recommend working with Lynton.”
Letitia Wright
Roku Inc.
