April 6, 2020
Cypress Creek Pest Control, a Houston-based pest control service, has been working with us since early 2017 on several aspects of inbound marketing. Cypress Creek initially partnered with us because they lacked an internal team needed to build marketing campaigns to help them stay competitive against national brands like Orkin or Terminix.
After seeing success with blogging and other projects like Pay-Per-Click (PPC) advertising, the team at Cypress Creek, along with ours, decided to dig a little deeper. We devised an entire campaign revolving around deciphering mice fact from fiction, with the ultimate goal of getting people to schedule a service. The infographic was purposefully designed as evergreen content so Cypress Creek could use it in subsequent campaigns as well.