April 21, 2020
Roku is well-known for their streaming devices, smart TVs, wireless speakers, and other media players. But they offer much more than consumer entertainment, and that was their problem. Not many people, especially their target audiences, knew about their B2B product, Roku Advertising.
The Roku Advertising arm builds relationships with companies to sponsor content on their devices - giving companies a broad reach across a vast and engaged demographic. They offer solutions for both advertisers (notable brands across the globe) and publishers (media companies). As more people cut the cord on cable, this is a substantial offering that allows these companies to reach people who are no longer using a traditional TV platform.