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Healthcare Marketing Blog

Email Marketing

Marketing Emails that Will Make Your Dental Patients Smile

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Inbound Marketing

With so many high-tech options for your B2B healthcare inbound marketing, email may be at the bottom of your list. The truth is, it should go somewhere near the top. Not only is B2B healthcare email marketing one of the top tactics for attracting a significant number of quality leads, but it can yield one of the lowest cost-per-leads out of all your inbound marketing efforts.    These tips can help you make the most of your email marketing plan.

Inbound Marketing

B2B inbound marketing can work as effectively for healthcare organizations as it does for other businesses, although the healthcare industry has a set of unique challenges to overcome. These include a notoriously lengthy sales process, the slow pace of the industry in general and adhering to HIPAA and other regulations. You also want to make sure your healthcare inbound marketing is reaching other healthcare organizations, not the patients. A combination of patience, dedication and thorough understanding of the healthcare sales process and regulations can help keep you on the right track. Boost your inbound success even further by including these seven elements in your healthcare inbound marketing plan.