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Healthcare Marketing Blog

Content Marketing

5 Content Suggestions for SaaS Healthcare Companies

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Medical Websites

Nothing moves quickly in the world of medical software marketing. Not only do healthcare organizations typically have up to an 18-month sales cycle, but they are notoriously slow at embracing change. Add fear of HIPAA and other regulations to the list, along with the need to make sure your medical software marketing targets organizations and not their patients, and you have your challenges cut out for you.

Inbound Marketing

Gaining new customers is crucial for every business, but for medical software vendors, it’s equally crucial to keep those customers hanging around. Success in the industry relies heavily on producing long-term customers that remain loyal to your company month after month, year after year. Keeping your eye on seven marketing metrics can help ensure your medical software marketing efforts continue to hit the mark.