Crazy Awesome Marketing Recipes - Inbound Marketing Highlights
Hi, I'm Roman; and this is Mike. How was your inbound marketing week?
Some articles for you:
Why the Company Blog is More Important Than You Think - A company blog is a lot more than just the posting of corporate content. It’s an internal communications tool, a place for thought leadership, a landing spot for sales traffic. If you’re thinking of your blog too narrowly you are missing opportunities.
How To Tell A Story That Sells - Storytelling is of utmost importance. Keep in mind the context, structure and relevance of the story and understand how to best connect with the target of your stories. And don’t forget the simple things like making sure a story has a beginning middle and end.
14 IFTTT Recipes for Marketers That Will Make Content Marketing Easier - No not chocolate chip cookie recipes. IFTTT (If This Then That) is a workhorse tool that allows you to add ‘recipes’ that automate a variety of mundane tasks. Need to add a URL to Evernote or to a Trello board or build some automation in Twitter - IFTTT can do it. These 14 content focused recipes will help make your content marketing tasks a bit easier.
Don't Be a HubSpot Hater — 6 Common Marketing Automation Mistakes - Marketing automation is not a set it and forget it type endeavor. And if you are not focusing on the process that underpins your automation, it will be easy to get lost in the technology and not focus on the quality of the content that you are producing and the goals you are targeting.
All the Responsive Web Design Statistics You Need - A useful roundup of all the web design statistics you need to recommend a responsive design for your next website effort. 60% of internet access is mostly mobile. That may be the first and last statistic you need.
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