12 Apps to Help Your Sales Team Close More Deals

06/24/2021 3 min read Written by Corie Stark

Long gone are the days when a salesperson knocked on your door trying to sell you a vacuum or Tupperware.

Thanks to the advance of technology, sales looks completely different from this bygone era. With a bevy of available online tools, most sales have gone digital, if not all. If you deploy the right ones effectively, your sales team can land more deals – without having to ring a doorbell!

Still, not all apps and solutions are created equal. Here’s a list of some of the best platforms to propel your sales growth.

What are the Benefits of Using Sales Apps?

Before diving into the actual tools, it's essential to know why you should use them. Take a look at some of the benefits:

  • Saves time by automating mundane tasks 
  • Eliminates silos between teams, improving communication
  • Helps track everything about a deal/prospect to pass off to new, seasoned, or other employees
  • Empowers salespersons to have more substantial conversations through better information on contacts

What Sales Tools Should You Use?

There are numerous solutions on the market. Many are simple to onboard, meaning you can start making moves sooner rather than later. If you're starting from square one, check out our picks:

  • A CRM like HubSpot or Salesforce. CRM stands for customer relationship management and is software used to manage all your relationships and interactions with prospects and customers. You can track personal information like names, emails, addresses, job roles, and more. You can also see communication histories such as email and phone calls. Equally important, you can investigate how someone finds your business, their purchasing history, and how they interact with some of your content. All of this information is vital to moving the sales needle forward. 
  • Contract tools like DocuSign or HelloSign. When it's time for your prospect to sign the dotted line, you need to make it easily accessible and secure for them. DocuSign and similar solutions offer fast, safe ways to sign, send, and store documents in the cloud. 
  • Video tools like Vidyard or Loom. Screen recording and other video capabilities are extremely helpful for sales executives performing demos or answering questions on the fly. 
  • Calling tools like Kixie. Kixie, and others like it, can help your sales team make calls anywhere in the world from spreadsheets, online search, Yelp, or even your CRM. 
  • SMS marketing tools. Every day, the number of leads or customers choosing to text a business over calling them is increasing. With SMS, you can send texts to set up demos, remind them of upcoming sales appointments, or offer general information about the service they’re interested in. 
  • Expense management tools like Expensify. To make money, sometimes you have to spend money. Tools such as Expensify make collecting, uploading, and sending receipts easier. You’ll never lose track of an expense again. 
  • Conversation intelligence like Gong. Do your sales executives overwhelm contacts by talking just a little too much? Do they use passive language rather than actionable words? Solutions like Gong will record your calls in the background, transcribe them, and offer ratings on your teams’ performance. 
  • Team communication tools like Slack or Microsoft Teams. Staying on top of everyone in your company is vital. Slack and Microsoft Teams make communicating across departments easy. Your sales team can create private groups to chat about deals and use integrations to track information related to these conversations in your CRM. 
  • Project management tools like Asana, ClickUp, or Todoist. There’s a lot to do to close a deal successfully. You can stay aware of it all, assign tasks, delegate priorities, and store data with various project management tools. There are a lot out there, so be sure to do your due diligence! 
  • File sharing tools like Google Drive or DropBox. Who doesn’t use a ton of files these days? Without a file-sharing tool on hand, you may lose track of sales enablement material, powerpoints, or internal messaging that can be helpful to your teams. 
  • Conversation starters like Co-Pilot. Salespeople are known for being able to talk the talk. Yet sometimes, conversations can be hard to start or prolong. A conversation tool like Co-Pilot for HubSpot can provide contextual, relevant talking points to keep the chat going!

What’s Your Favorite Tool or App?

Hopefully, you found some new tools to consider in our list. You may have seen some familiar faces. If you didn’t, we’d love to hear what solutions you use to empower your sales teams. Reach out here if you want to talk about it or go over anything we’ve outlined!

By: Corie Stark

After spending many years as a sports journalist, Corie switched to marketing in 2013. Her love of writing, talking to people, and keeping up with the industry enables her to use her skills for anything from social media to long-form blogging. Outside of work, she enjoys hiking with her dogs and making her cats chase the ever elusive red dot.

Subscribe Today

Stay Up-to-Date With HubSpot and Marketing Trends

Never miss a beat with the latest marketing strategies and tactics. Subscribe to the Lynton blog and receive valuable insights straight to your inbox.