4 Benefits of Using Shopify With Your Inbound Website

04/08/2014 3 min read Written by Lynton

With online shopping increasing rapidly every year, e-commerce is all the rage. People enjoy the convenience and efficiency of shopping online, especially around Christmas. Who in their right mind wants to fight a crowd at Christmas time, right? Luckily, there are plenty of e-commerce stores and shopping carts available for online merchants. Be wary. Not all e-commerce stores are created equally.

We recently migrated a store away from an older shopping cart platform to Shopify. From the moment we flipped the switch on Shopify, the client was thrilled. The difference between the two platforms was like night and day.

Why was the client so happy? Let's discuss the benefits of using Shopify e-commerce with your inbound marketing website:

Human and SEO Friendly URLs

The original shopping cart our client used had minimal URL configuration options. Products were set up with unfriendly robotic URLs like domain.com/index.php?cPath=13. That’s a terrible URL. It doesn’t give you any information about the product category or name.

Shopify will categorize your products based on collections. For example, if you sell comic books you could have a collection (or category) for Superman books and another for Batman books. Then your url would look something like domain.com/collections/superman/action-comics-vol-1 (By the way, if you have a copy of Action Comics #1, call me. Seriously.) 

That URL is much cleaner, user friendly, and search engines will love it just like Pac-Man loves strawberries and cherries. 

Easy to Use Content Management System

Another benefit of Shopify is their modern content management system (CMS). The Shopify dashboard lets you see your sales, visitors, traffic sources and referrals. You can easily download this info into a variety of formats. 

You also have an outstanding rich text editor for creating enticing product descriptions:

Benefits of Using Shopify With Your Inbound Website


Complete Template Control

Benefits of Using Shopify With Your Inbound Website
Shopify has a great template editor so you can edit the colors, fonts, and logos of your store site, even if you are not a developer. Shopify even has a theme store where you can purchase premium themes. If you are a developer or have one on staff, you have full access to the HTML and CSS of the store to fully customize Shopify to match the design of your existing website.

Marketing & Integration Apps

The Shopify app store helps you extend standard Shopify features or integrate your store with existing email marketing platforms, for example.

You can connect Shopify with our Inbound Marketing for eCommerce app for HubSpot. Our app automatically syncs contact and sales data with your HubSpot portal. You can then segment and market to your customers based on order information like previous products purchased. Have your customers recently purchased a Superman comic book? Send them an email letting them know your Justice League actions figures are on sale. You'll also reap the benefits of HubSpot's powerful visitor tracking, lead intelligence, and social media monitoring capabilities. 

If you're missing even one of these features, your e-commerce store might as well be in the stone ages. Like pre-Facebook stone ages. Migrate to a modern e-commerce CMS and start wielding the power of intelligent online selling. Need help migrating? Contact one of our Inbound Specialists and we'll get you going in no time.

By: Lynton

Lynton is a HubSpot Elite Partner that provides certified knowledge and tools to grow your business through integrated inbound marketing, including lead generation strategies, website designs and development, and CRM integrations.

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