What? This post is about 28 days late? I know. I’ve been busy fulfilling my personal resolution to live a little this year and got caught up in vacation planning, closet cleaning and building snow people. Not to worry, there are still around 337 days to make the most of your inbound marketing this year.
Here are a few inbound marketing resolutions you can still make for 2014. You can do this; I believe in you!
1. Pick a real goal.
What does a real goal mean? A real goal, unlike its nemesis the “kind-of-a-goal”, is a goal that is based on measurable data, is realistic, has an end date. A real goal is also ideally something your team can get behind. Some example real goals:
Reach 1,000,000 unique site visits by December 31
Average 50 new leads per month by December 31
Increase average landing page conversions by 10% by Q2
Blog an average of 3 blogs per week by Q2
2. Live a little.
When is the last time you brainstormed a new product, clever campaign, or new inbound content topic? It’s a new year and time to grow some excitement around your brand. Pull together some team members, get some snacks and hash out a list of ideas. Then take a deep breath and TEST ONE OF THEM!
Hold a focus group, actually sit in the audience during conferences your customers attend, read their trade publications, engage with them on social media, and/or invite them to guest post on your own blog! Share your insights and curiosity with your entire team.
7. Trim the fat.
Are you in a panic because your brainstorm netted some great ideas you don’t have in the budget plan? This is the fun resolution: to trim the fat.
Here are some ideas on how to optimize your marketing program for 2014 - by switching out an outbound tactic with an inbound one.
Cut low exposure, low return advertising placements and replace with more social media engagement
Samantha Winski is a Senior Onboarding Consultant with Lynton, helping companies move or optimize their HubSpot instances. She writes for Lynton remotely from Pittsburgh about process management and optimization using HubSpot.