When it comes to building a good-looking website, many website platforms may be able to do the trick. But if you want your site to perform as good as it looks while providing everything you need for a powerful and effective online presence, you’ll want to consider HubSpot’s content management system, CMS Hub. The platform gives your site maximum capabilities with minimum effort. See the top advantages of using HubSpot’s CMS Hub for your website design listed below.
#1 Easy Set-Up and Editing
CMS Hub was built with marketers in mind, ensuring we have it easy to make and edit various aspects of our websites. That means no coding required, so marketers can easily edit and create pages on their own – relying on development as much or as little as they want.
With their universal themes, you can work with pre-built stunning templates that are cohesive throughout your website, from webpages to landing pages. Or, if you prefer, you can go custom with the help of a developer. No matter what, you won’t have to worry about mismatch designs, logos, or navigation. Moreover, you can use CMS Hub’s drag-and-drop editor to update, create, and publish changes on the fly, again, without losing that cohesive brand. Remove and adjust page elements as often as you wish!
#2 Responsive Design by Default
Mobile-friendly websites have become a must for marketers, and all sites built with CMS Hub automatically boast responsive design. Your site will look and function as fabulously on desktop as it will on any size smartphone, tablet, or other mobile devices. And you don’t have to do a thing to make it happen.
Considering that 57% of internet users say they won’t recommend a business with a poorly designed website on mobile, this advantage is crucial. Not only will you join the ranks of countless other companies that have integrated mobile marketing into their overall strategy, but you’ll be more engaging to your audience and avoid being penalized by Google for not having a mobile-friendly site. It’s a win-win-win.
HubSpot serves up personalization options that go far beyond including a visitor’s name on your web pages. Insert personalization tokens on your site pages, and you’ll be able to reference a person’s name, company, and other personal details. With CMS Hub’s multi-language content creation feature, users can toggle between languages, finding the one they prefer.
Your site will also be able to present content relevant to different visitors based on the factors you choose. Take advantage of HubSpot’s smart content options, and you can load up content based on things like a visitor’s geographic region, lifecycle stage, or even the device they’re using. For a quick example, check out our homepage, where the content switches based on the service you’re looking for!
#4 Extensive Integrations
While CMS Hub is a phenomenal content management system, HubSpot takes it a step further by letting you integrate your website without thousands of other applications. Depending on what you select, you’ll enjoy an optimized content marketing machine.
Popular integrations include Salesforce, SurveyMonkey, Slack, WordPress, ZenDesk, and GoToWebinar – to name a few!
#5 Advanced Analytics
Tracking your website’s performance is the only way to know if your efforts are succeeding. The HubSpot ecosystem gives you the ability to track pretty much everything under the sun. Head to the dashboard to get the lowdown on things like:
Performance stats on landing pages and individual web pages
Click-through and conversion rates for calls-to-action
A/B testing results
SEO metrics that include ranked keywords and inbound links – including recommendations
Performance data on your competitors’ websites
Multi-touch attribution to see how your customers moved through your site
#6 Conversion Readiness
HubSpot websites are built for conversions, with a host of tools geared toward generating leads, sales, and interaction with your visitors. Choose from easily customizable landing pages, calls-to-actions you can rapidly insert where desired, flashy buttons, chatbot functionality, and intuitive forms you can have up and running within minutes.
#7 Brilliant Blog
Having a blog is an integral part of any 2020 content marketing strategy, and HubSpot’s blogging platform can ensure your plan shines. Use CMS Hub features to build and edit the look and feel, then use other HubSpot tools to power it. With HubSpot, your blog will not only be integrated with your landing pages and overall website, but it will also be optimized for mobile, search, and social. Built-in optimization tools provide ongoing guidance so you don’t miss a single element that can help draw in the readers – and keep them coming back for more.
Ready To Get Started?
A website designed with CMS Hub and powered by HubSpot tools goes far above and beyond a typical, run-of-the-mill site. It’s one built for speed, ease, and convenience, giving both you and your visitors everything required for the ultimate online experience. If that sounds like something your company could use, reach out to Lynton to discuss CMS Hub or a website design project of your own!
By: Roman Kniahynyckyj
Roman has been helping clients develop and implement revenue enhancing inbound marketing strategies since 2009. Prior to becoming an inbound marketer, Roman was a management consultant with Ernst & Young, Booz Allen Hamilton, BearingPoint, and KPMG. Roman's relentless focus on client satisfaction and client results has garnered accolades from many clients and teams.