Inbound Marketing Blog

Jenny Traster

Jenny Traster

With a love of HubSpot dating back to 2010, Jenny works with clients to put the pieces of the inbound marketing puzzle together, from content marketing and social media management to demand generation and lead nurturing. When she’s not digging through data or reading the latest in social media trends, you’re most likely to find her traveling, practicing yoga or hiking with her dogs in the great outdoors.

Inbound Marketing

Creativity Principles While many adults, especially business professionals, believe themselves to be less-than-creative types, the reality is that almost anyone who has a remotely intelligent human brain has the capacity to exercise creativity. Hopefully this is good news to you! If you struggle to be creative, the problem may simply be that accessing the creative parts of the brain takes a bit more intentionality. A shift of mindset and an amount of nurturing through practice can help marketers and other professionals learn to be creative, overcome creative blocks, and unlock their true creative potential.

Headline Writing TipsAlthough all of the content published on web articles and blog posts should be engaging, the most often overlooked first step in getting readers interested is by using headlines. Approximately 80% of readers will take a glance at your headlines, but only 20% of them will actually click on the article to read the rest. In just a few words, you have the power to make your content sound interesting—to “hook” your reader. Or, you have the ability to push them away. This means that, even though there are fewer words, most content writers probably need to spend more time thinking about their headlines than they actually do. It’s not a waste of time. It’s a way to get the browser to become a reader. So when it comes to headlines, let's look at what constitutes the difference between whether potential readers will Click It or Skip It. Here are some headline writing tips that can turn your browsers into readers:  

Inbound Websites

Growth Driven DesignGrowth driven design (GDD) can keep your website fresh, relevant and optimized – as long as it’s working. And the only way to know if the continuous website changes at the core of GDD are performing at optimum levels is through regular reports. Routine GDD reporting is par for the course to ultimate success, particularly when you regularly review these six key metrics. 

Inbound Websites

Laptop Work-3Most marketers have an intuition when it’s time to give their website a makeover. The reason could be as simple as its look being outdated or as problematic as visitors having no conversion opportunities. Though, like other marketers, you want the extra reassurance before you reach out to your CEO to ask for a budget to hire an inbound marketing agency or allow for internal resources to work on the project.

Inbound Marketing Tools

features-for-ecommerceThe online shopping sphere is increasingly becoming more competitive. Customers are consistently returning to the web to research and purchase products they otherwise would have left their home for. While this opens up opportunities for small online retailers that may not have the financial backing to run a brick-and-mortar store, they are also competing against big name brands selling their products online and online only giants, like Amazon.

For these smaller, niche online stores to set their company apart from large retailers, they’ll need to make the customer buying journey meet or exceed expectations for a completed checkout.

Inbound Marketing

ramp-up-inbound-marketingFor some small to midsize businesses, marketing tends to get pushed to the back-burner, letting it run on autopilot with minimal time to sit and focus on marketing plans and strategies. Don’t worry, you’re not alone. That’s why we recommend companies of all sizes let the New Year bring in new marketing discussions surrounding budgets, goals and projects.

Inbound Marketing

Companies using inbound marketing for social goodBy now, most people have heard of the shoe brand TOMS, a company founded by Blake Mycoskie, an American traveler and early veteran of the reality show, The Amazing Race. Inspired during a trip to a village in Argentina, where children were playing barefoot, Mycoskie left wanting to provide this community and others like it with an everyday necessity – shoes. His concept for TOMS is simple – for every pair of shoes purchased, a pair will be donated to a child in need.