Top 5 Benefits of Partnering with a Remote Marketing Agency

04/20/2020 4 min read Written by Kelly Groover

Remote work is slowly becoming more mainstream. According to a study last year by Condeco Software, 45% of U.S. companies offer some work-from-home options to their employees. And an even more impressive stat? Sixteen percent of U.S. companies hire exclusively remote workers -- including us! In fact, marketing, web, and other agencies are some of the most common types of businesses that telecommute.

Still, people are hesitant to partner with a remote agency for various reasons, like fear of them being less productive or lack of experience. There’s no need to worry, though. Working with a remote agency to outsource your marketing or web work offers benefits that you may not receive from an in-office staff. Here are our picks for the top five benefits.

A More Talented Team

When a company is not tied down to a single location like a city or state, their talent pool widens. They can span the country – or globe – to find the best candidate based on skillset, experience, and expertise. When their employee pool is more diverse, the better matched they’ll be to solve your problems.

Additionally, turnover drops significantly in a remote office setting so these agencies retain their talent better. That means you won’t have to worry about ever potentially losing your agency contact to a competitor or another job.

Higher Productivity

The most prominent reason managers are slow to let their employees work-from-home – and why you may not want to partner with a remote agency – is the fear of diminished productivity. Simply put, this is not the case. People who work from home are more productive, producing an additional full day of work each week. When compared to their office-counterparts, remote employees at large agencies are 35-40% more productive. 

How is this possible? Many telecommuters are less stressed because they don’t need to worry about things like commuting, calling in sick, caring for their children, or other obstacles faced by office workers. An environment like that allows for more productivity.  

Read More - Working From Home 101 - Tips From Remote Work Experts 

More Flexibility

Without the constraints of an office, a remote agency can better serve and support your needs. For example, they’re typically not boxed in by the standard “9-5” work hours, giving you more opportunity to get in touch. Likewise, many remote agencies are distributed across the country, so you’ll have a better chance of working with someone in the same time-zone.  

Flexible work schedules also mean your agency partners can take their lunch and breaks as needed, so less of their time is blocked. And because employees who work from home are generally happier and more emphatic to office workers, they’re more willing to make time for their clients.

Better Quality of Work

Data from FlexJob reports that 65% of people think they do their best work when they’re at home. Other prominent resources show that remote workers sleep more, worry less, and overall feel more satisfied with their job. All of these factors mean the deliverables they present to you are high-quality – arguably, better than if they worked in an office.  

What’s more, remote-friendly management promotes creativity. To be a successful remote agency, they have to come up with unique solutions to establish a company culture. And to be a successful remote worker, employees have to embrace this mentality. And when they do that, that means they can shift their ingenuity to client work.

More Budget for Tools and Technology

Not having to pay the costs associated with an office, like rent, electricity, or office snacks, puts more money back into the pocket of remote agencies. Indeed, companies switching to a remote environment in 2018 eliminated overhead costs to the tune of almost $5 billion. And that money goes to several resources that can benefit you.

Agencies can use it to provide their workers with better tools, like marketing automation, chatbots, and CRM systems. They can also use it to offer higher salaries and better incentives to attract the best talent. With the right resources being used by the most reliable workers, your agency can solve your challenges quicker and more efficiently.

Read More - Our Favorite Cost-Effective Tools to Equip Our Remote Team 

Start Working With a Remote Agency Today

In the past decade, telecommuting has grown by 115% -- and there are no real signs of it slowing down. Given the current circumstances, this type of work will likely only rise. If you’ve considered working with a remote agency in the past, but felt held back, now may be the time to reconsider. From more flexibility and better work, you’ll probably be thankful you did!

Ready to experience the benefits of a remote agency firsthand? Reach out to us today!

By: Kelly Groover

Kelly serves as the Specialist of People and Talent for Lynton. She lives in Savannah, GA with her husband, daughter, and two dogs. When she's not managing conversion rates and lead generation for the company, she's typically playing soccer or watching football.

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