Coca-Cola Spending More on Content Than TV Ads - Inbound Marketing Highlights

coca-cola-content-marketingHi, I'm Roman; and this is Mike. How was your inbound marketing week? 

Some articles for you:

How Often Should You Post on Social Media? Benchmarks for 9 Different Industries - An in depth report on social posting frequency across industries. How does your company’s social posting compare? Are you behind the benchmarks? Do you understand the nuances of posting in your industry?

What Are the Trending Web Design Layouts? - Following Internet giants like Facebook and Google, it’s clear that simple layouts are in. The question - how to stand out in a sea of simple. Stop using stock images for one. Make the user experience - especially the mobile experience - pure and without bells and whistles.

3 Things Inbound Marketers Can Learn From Outbound Marketing - Much can be learned from the “enemy” or the “old school” way of doing things. Take outbound marketing as an example. Inbounders can learn from the way that outbounders build their brand, target audiences and stay flexible.

Should journalism worry about content marketing? - A very worthwhile read addressing journalism’s concerns about the  train we know as content marketing. When Coca-Cola spends more on creating its own content than on television advertising it gives traditional journalists a cause for pause. The idea of ombudsman for brands is a powerful one given all the content being produced.

What is verified?  - What does verified on Twitter really mean? Is it creating a ‘have’ vs. ‘have-not’ system of followers following the verified and the content they create?

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