Why JCCs Are Switching to HubSpot from Daxko, Mailchimp, & Constant Contact

If your Jewish community center (JCC) is juggling Daxko for membership, Mailchimp for emails, and Constant Contact for events or newsletters, you're not alone — but there's a better way.

HubSpot is helping JCCs move from disconnected systems to a unified marketing platform that drives engagement, increases registrations, and delivers measurable ROI. Ready to learn more? 

Register for our upcoming webinar on August 26th, 2025 at 12:00pm (ET): Do More with Less: Marketing for Mission-Driven Rec Organizations

The Problem with Piecing Together Daxko, Mailchimp, and Constant Contact

Many JCCs, especially in the northeast, manage communications and membership systems using a patchwork of tools that create more problems than solutions. This fragmented approach typically includes the following:

• Daxko for CRM/membership tracking
• Mailchimp or Constant Contact for email marketing
• Manual processes or third-party tools for landing pages, forms, automation, and reporting

The result? Siloed data, inconsistent outreach, and limited visibility into what's working. If you've ever thought, "We're sending emails, but we're not sure what's driving conversions or sign-ups," you're experiencing the limitations of this cobbled-together approach.

These disconnected systems create significant challenges that impact your ability to engage effectively with members and prospects, including:

• Data trapped in separate platforms makes it impossible to see the complete member journey
• Manual list management consumes valuable staff time that you could spend on programming
• Limited automation capabilities mean missed opportunities for personalized follow-ups
• Inconsistent reporting makes it difficult to demonstrate value to leadership and board members
• Duplicate contacts across systems lead to redundant communications and frustrated members
• Security vulnerabilities increase as data moves between multiple platforms

The financial impact of these inefficiencies is substantial. JCC staff  can spend anywhere from 10-15 hours per week just managing lists, reconciling data, and troubleshooting integration issues — that's almost 800 hours annually that you could redirect toward member engagement and program development. 

Why HubSpot is Different (and Better)

Enter HubSpot. HubSpot replaces this patchwork with a unified marketing platform designed to streamline operations and improve results. Here's how it compares to your current setup:

The difference isn't just about features. It's about creating a seamless ecosystem where your marketing, membership, and programming teams can work together effectively. With HubSpot, you're not just sending emails; you're building personalized experiences that drive real results.

HubSpot's platform provides specific advantages that address the unique challenges JCCs face. Some examples include:

• Contact records that evolve as members interact with your organization, capturing program interests, event attendance, and communication preferences
• Smart lists that update automatically based on member behavior, eliminating the need for manual list management
• Permission-based access that allows program directors to manage their specific areas without disrupting the entire system
• Conversion tracking that shows exactly which emails, campaigns, or web pages are driving registrations and memberships

Real JCC Use Cases: HubSpot in Action

JCCs that have adopted HubSpot are transforming how they engage with members and prospects. Here are examples of how they're putting this powerful platform to work:

Automated Campaign Management

Create sophisticated, multi-step campaigns for camp registration, fitness class reminders, or donor re-engagement without needing technical expertise. These automated sequences ensure timely, relevant communications that drive action.

With HubSpot's workflow tools, you can design responsive campaigns that automatically adjust based on member actions. For example, when someone registers for an event, they can immediately receive a confirmation email, followed by reminders, preparation materials, and post-event follow-ups — all without manual intervention.

Centralized Data

Sync information from systems like Amilia (SmartRec) or existing membership platforms into one comprehensive CRM. This gives you a 360-degree view of each member's interactions with your organization.

HubSpot's custom objects and integration capabilities allow you to maintain detailed records of program participation, membership status, donation history, and communication preferences in one place. This comprehensive view enables more strategic decision-making and personalized engagement.

Smart Follow-ups

Use workflows to automatically follow up after a tour, a birthday party inquiry, or a missed class, ensuring no opportunity falls through the cracks while saving staff time.

Automated follow-ups can significantly improve conversion rates while reducing administrative burden. When a prospect expresses interest in a program, membership, or facility rental, HubSpot can trigger a sequence of personalized communications based on their specific interests and interactions.

Personalized Communications

Craft newsletters and communications segmented by age group, membership type, or interest, delivering relevant content that resonates with different audience segments.

HubSpot's smart content and segmentation tools allow you to create one email template that displays different content based on recipient attributes. This means your seniors see relevant adult programming, while families with young children receive information about early childhood initiatives — all within the same campaign.

Complete Visibility

Track the entire lifecycle from the first website visit to registration or donation, allowing you to understand what's working and optimize your approach.

HubSpot's reporting tools provide clear visibility into which marketing efforts drive results. You can see exactly how a member discovered your organization, what communications they've engaged with, and which touchpoints influenced their decision to join or register for programs.

Staff Empowerment

Enable non-marketing staff (like program directors or front desk teams) to trigger workflows without technical help, spreading the benefits of automation throughout your organization.

HubSpot's intuitive interface and permission settings allow you to create simplified dashboards for different departments. Program directors can manage communications for their specific areas, while front desk staff can quickly add contacts to relevant nurture sequences — all without risking the integrity of your overall system.

Why Your JCC Needs This — Now

In 2025, it's not enough to just "send emails." The digital landscape has evolved, and community expectations have changed. To remain competitive and fulfill your mission effectively, you need to:

• Nurture members and prospects with relevant, timely communications that speak to their interests.
• Prove your marketing ROI to your board and leadership with concrete data.
• Increase efficiency and reduce time spent switching between platforms.
• Future-proof your operations with a tool that scales across marketing, membership, development, and programming.

Traditional communication methods can't deliver these capabilities. As other organizations enhance their digital presence, JCCs that continue with fragmented systems risk falling behind in engagement and retention.

Consider these compelling reasons to make the switch:

• Changing member expectations: Today's members expect the same seamless digital experience from their JCC that they get from companies like Amazon and Netflix
• Resource optimization: Most JCCs are operating with lean staffing models where efficiency is critical to mission fulfillment
• Competitive landscape: Other community organizations are upgrading their digital capabilities, making the digital experience a differentiator
• Data security concerns: Multiple disconnected systems increase your vulnerability to data breaches and compliance issues

But What About Daxko?

Great question. Daxko may still have a place — especially if you're using it for membership management or check-in, but we recommend exploring alternatives like Amilia (SmartRec). HubSpot complements (and in many cases, enhances) your program tracking by handling everything Amilia doesn't focus on — like robust marketing automation, campaign analytics, and personalized outreach.

We're building an app to integrate Amilia with HubSpot, giving you the best of both worlds: centralized data and advanced marketing capabilities. This integration will allow you to maintain your existing operational systems while significantly upgrading your communication and engagement abilities.

The integration addresses key pain points:

• Automatic syncing of membership status changes to trigger appropriate communications
• Real-time program registration data to fuel targeted marketing campaigns
• Consolidated reporting that shows both operational and marketing metrics in one view
• Streamlined data management that reduces manual entry and human error

What's the ROI of Moving to HubSpot?

Not 100% sold? We have some receipts. Here's what JCCs typically see within 3–6 months of implementing HubSpot:

• Increased camp/program registrations from targeted campaigns
• Reduced time managing emails, lists, and follow-ups
• Better engagement through automated reminders and personalized outreach
• Stronger fundraising results from segmentation and lifecycle nurturing
• Data-backed decisions using dashboards, not gut instincts

The return on investment comes from increased registrations, donations, and operational efficiencies, which free your team to focus on what matters most — building community and delivering exceptional programs.

The potential improvements include:

• Increase in program enrollment through targeted campaigns
• Reduction in time spent on email and list management
• Improvement in member retention through proactive engagement
• Growth in average donation size through personalized fundraising

Investing in HubSpot can pay for itself through increased program registrations and staff efficiency gains. The platform's scalability also means your investment continues to deliver value as your JCC grows and evolves.

Ready to See It for Yourself?

Let's walk through it together if you're unsure how HubSpot will replace your current tools. We'll show you:

• Exactly how your JCC's existing data would live in HubSpot
• A sample campaign journey for something like summer camp sign-ups
• ROI estimates based on similar JCC implementations
• A phased implementation plan that minimizes disruption
• Training approaches that ensure staff adoption and success

Making the switch doesn't have to be overwhelming. With the right partner guiding your implementation and transition, you can minimize disruption while maximizing results.

The discovery process includes:

1. An audit of your current systems and processes
2. Identification of key pain points and opportunities
3. A customized solution blueprint specifically for your JCC
4. Timeline and resource requirements for implementation
5. Expected outcomes and measurement frameworks

Take the Next Step

Schedule a free discovery session where we'll map out what this could look like for your team — no hard pitch, just clarity on how HubSpot can transform your JCC's digital presence and member engagement.

Ready to move from patchwork to powerhouse? Let's talk about what HubSpot can do for your JCC. Reach out today.