Evaluate Your Team's Creative Services with this Free Checklist

07/08/2020 2 min read Written by Kelly Groover

Do you find yourself staring at your website you put your creative sweat, blood, and tears into and wondering why you’re experiencing a high bounce rate? What about your latest eBook – is it performing the way you imagined when you gleefully hit “publish?”

If either of these situations sounds familiar to you, you’re not alone. Crafting creative work, whether it’s a design or blog, isn’t easy. But after you spend hours designing a webpage or writing a witty SMS campaign, the last thing you want is lackluster results. You put in the work, so what gives? Unfortunately, this scenario can happen to even the most out-of-the-box marketer.

How Can I Rate My Creative Efforts?

Yet, now you may be speculating: Where am I going wrong? In reality, it can be something as simple as a button being too big that’s lowering your conversions or even the underuse of bullets in your copy. To double-check the health of your creative efforts, download our creative content audit where we go over:

  • Website User Experience
  • Branding
  • ADA Compliance
  • Layout & Typography
  • CTAs & Links
  • Content & Copy

What You’ll Get from Our Audit

Much of the audit’s focus revolves around your website, which is perhaps the most critical tool in your sales and marketing arsenal. However, our questions and suggestions, while specific, can cover a wide array of creative efforts. We’ll also leave you with tips, best practices, and actionable insights. From your blogging to your infographics, you’ll be able to zero in on why your tactics aren’t panning out the way you envisioned.

Not sure you’ll be able to remember it all? At the end of our download, you can write out your “creative wish list” to revisit your results and progress to your goals. Armed with your newfound creative knowledge, you can take these requests to your internal creative team, or work with a partner like Lynton by visiting our creative services page.

creative content audit

By: Kelly Groover

Kelly serves as the Specialist of People and Talent for Lynton. She lives in Savannah, GA with her husband, daughter, and two dogs. When she's not managing conversion rates and lead generation for the company, she's typically playing soccer or watching football.

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