Hi there, I'm Roman. Welcome, fellow inbound marketing friend. This week, we discuss Hubspot, scarcity and Facebook's content problem.
How To Start Investing In Content Marketing For Small Business - Don't ever think you're too small of a company to start producing content. This is a good read, especially around including stakeholders when building out your content marketing plan. Even if you think you can count on your IT folks to help you out with more technical content, for example, they may not be that willing if they weren't initially involved in the content vetting process.
HubSpot's Q3 Earnings Beat Estimates, Again - No surprise here - HubSpot continues to impress. What I particularly like is HubSpot spending money on R&D. "In HubSpot's breakdown of expenses, the company noted that research and development costs nearly doubled to $8.2 million from $4.8 million during the same quarter in the previous year." That alone should make you happy. A bunch of really smart people running around Cambridge, trying to make their product better.
Facebook Prods Users to Share a Bit More - Facebook has a content problem. Facebook understands its content production is directly related to its ad revenue. "In the third quarter, market researcher GlobalWebIndex said 34% of Facebook users updated their status, and 37% shared their own photos, down from 50% and 59%, respectively, in the same period a year earlier." That's a pretty precipitous drop. A trend to continue to watch.
Make it a great week fellow inbounder. Finish off the year strong!
Roman has been helping clients develop and implement revenue enhancing inbound marketing strategies since 2009. Prior to becoming an inbound marketer, Roman was a management consultant with Ernst & Young, Booz Allen Hamilton, BearingPoint, and KPMG. Roman's relentless focus on client satisfaction and client results has garnered accolades from many clients and teams.