Hi, I'm Roman; and this is Mike. How was your inbound marketing week?
This week's inbound highlights hand-crafted just for you, straight from the HubSpot oven.
How Good Web Design Influences Consumer Behavior - Don’t ever forget the purpose of your website is for people to act. You want website visitors to buy your wares, call you or click on something. You can trigger psychological responses with words and colors. There’s a reason why Facebook, LinkedIn, Twitter and Tumblr are all bluish.
How To Analyze Your Audience In Google Analytics - It’s always a good bet to use an analytics tool from the search engine that owns the Internet. A particularly useful part of Google Analytics is the Behavior Flow tool that lets you visualize the path an average user takes on your site and where they drop off. We regularly use Google Analytics in conjunction with HubSpot to review inbound marketing efforts.
50 Percent Of Marketers Don’t Have A Content Strategy - Surprising but not completely unexpected. If you are pumping out content that doesn’t fit into a greater schema how will you know if it’s effective? Not only should you regularly be reviewing your content calendar but you should also be aligning it with your overall marketing plan.
Talking rubbish – why copywriting conversation is not going well - a uniquely British take on the very common problem of buyer personas. We always say to place yourself in your buyer’s shoes. But do we actually do that? Do we truly talk and act like our buyers or do we just think we do.
Google Fiber May Have Created a Game-Changer: Real Measurement of TV Ad Views - Did Google finally figure out a way to measure and target ads on TV the same way it does online?
"Fiber TV ads will be digitally delivered in real time and can be matched based on geography, the type of program being shown (sports, news, etc.), or viewing history..."
This type of singular viewer measurement is a pretty big deal. Next up for Google to address - viewer privacy - what metrics will ultimately be captured and how will they be used.
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