HubSpot for Ecommerce + Our Favorite Integrations

By Lynton Team

Short for “electronic commerce,” ecommerce refers to any type of business or commercial transaction completed electronically. While the practice applies to banking as well as sales among individuals, most of us think of the B2B or B2C arena, with businesses conducting the online selling of products or services to other businesses or consumers.

Ecommerce benefits consumers by letting them readily research and compare before they buy. While, it benefits businesses by eliminating the overhead cost of a brick-and-mortar shop while opening the possibility of increasing revenue substantially. Ecommerce lets you reach more customers than you could through any physical shop, selling your services or products across the world.

Benefits of Using HubSpot for Ecommerce

Maybe you’re already using or planning to use HubSpot and want to set up an online shop. Or perhaps you have an online store and want to increase revenue. Either way, HubSpot and ecommerce make an incredibly beneficial fit.

The reasoning is simple. HubSpot is a top inbound marketing and customer engagement platform, and both inbound marketing and customer engagement can be a huge boon for your online shop. Using HubSpot for ecommerce can help you:

Grow through inbound methodology

Incorporating inbound into your existing direct response marketing can boost your search rankings, increase your social reach and more powerfully establish your brand.

Identify opportunity for upsell and cross sell

HubSpot provides amazing customer insights, including website and purchasing behavior. Keeping an eye on what people view and purchase lets you personalize email campaigns, marketing activities and website pages when an upsell or cross sell is likely.

Convert traffic to sales:

More than 95 percent of web visitors won’t buy anything during their first visit to your site. Increase the odds by using HubSpot to craft optimized landing pages and product pages that provide a more personalized online shopping experience for visitors.

Track and attribute revenue

HubSpot lets you track customers from their first visit to your site all the way to their most recent purchase. Integrate ecommerce and you can enjoy direct-attribution reporting that traces the sales back to your specific marketing efforts.

With HubSpot tracking your visitors’ actions and purchases, you can quickly get an overview of what’s hot and what’s not in your online shop.

Meet customer’s expectations:

While you can’t compete with online outlets like Amazon in some areas, you can blow them away in others. Free, two-day shipping may be beyond your scope, but you can still provide rapid responses, personalized service and marketing, and a deep specialization in your niche that no other online shop can offer. HubSpot ecommerce integration can help with all of the above.

See Also: Let’s Get Digital: Why HubSpot is the Solution to Your Digital Marketing Needs.

HubSpot Integration with Shopify

HubSpot integration with Shopify is a snap, thanks to a HubSpot-built integration that makes it easy to bring inbound into your customers’ existing Shopify experience. Putting the two together brings on benefits that include:

  • Generating more traffic with your paid plus organic marketing efforts.
  • Increasing revenue from your existing customer base by identifying opportunities to upsell or cross-sell.
  • Syncing and segmenting contacts, with Shopify customer records becoming part of your overall database, creating powerful marketing signals within HubSpot.
  • Personalizing the customer experience, with HubSpot helping with tactics that include smart CTAs in content, product-specific re-engagement ads, and abandoned cart email nurturing.

Other HubSpot Ecommerce Integration Options

Spotify isn’t the only ecommerce solution that can enjoy HubSpot integration. HubSpot offers Ecomm Bridge, which is a set of API’s designed specifically for ecommerce, allowing your company’s tech team to officially and easily connect any online shop to HubSpot. Those not on Shopify may want to check out our five favorite ecommerce solutions below.

  • Salesforce Commerce Cloud: Cloud-based service designed to help businesses provide a seamless shopping experience across all devices and channels.
  • 3dcart: Ecommerce platform designed for easy creation of online stores.
  • OpenCart: Free online store management system.
  • OsCommerce: Free software for e-commerce and online store management.
  • AspDotNetStorefront: Ecommerce software that offers independent store licensing as a product as well as a managed and hosted storefront as a service.

Ecommerce is already a potent entity, and integrating your online store with HubSpot can make it even more powerful. Using HubSpot to bring inbound into your shop can transform the ordinary online buying experience into a highly personalized customer experience customers may be eager to enjoy again and again.