Managing your customer relationships along with marketing and sales can be a real pain. Or it can be systematic, streamlined and easy (and actually pretty darn fun) with HubSpot. As a Platinum HubSpot partner agency we're huge fans of HubSpot's inbound marketing and sales platform. And HubSpot has now made even easier for anyone and everyone to join the HubSpot fan club by offering a freemium version of its platform and tools.
The no-cost HubSpot suite model serves up three products:
· HubSpot CRM to manage customer relationships
· HubSpot Marketing to execute amazing marketing tactics
· HubSpot Sales to track the revenue rolling in
Of course, all three products integrate, producing one highly efficient and effective whole. And of course, as inbound marketers, we’re digging the marketing option. Follow as we dive into HubSpot Marketing Free.
What HubSpot Marketing Free Can do for You
HubSpot Marketing Free gives you all the basics you need to capture, track and convert leads into paying customers. A quick rundown on the included features:
· Lead generation dashboard
· Lead flows
· Collected forms
· Contact database
· Kickback emails
· Lead insights for first seven days of website activity after lead capture
Lead generation dashboard: This is your central control panel where you get an overview of your marketing analytics. Here you’ll see which offers, forms, pages and traffic sources are serving up the greatest number of conversions.
Lead flows: These lead capture forms are easy to create and customize – with no developer or crazy coding required. These forms are available as pop-ups, slides ins or drop-downs. They work on any website.
Lead flows can be particularly useful for setting up blog subscription forms in a flash, but can be used on any page, anywhere on your site – without having to know one iota of code or change any existing element of your site. Use them for calls-to-action and you can customize the text to match whatever blog post or content the user is reading at the time.
Collected forms: If you already have lead capture forms that are working, you can keep them working without a hitch. You can also automatically capture all submissions with HubSpot’s form collector, even if the forms are created using a different tool.
Contacts database: This single, comprehensive database holds up to 1 million contacts in the free version, letting you quickly view and manage your interactions with them all.
Kickback emails: This tool lets you send a quick email to follow up on form submissions. Since HubSpot is known for playing nicely with other software, you can also choose to use your own email service provider.
Integrations: In fact, HubSpot plays so nicely with others you can connect to WordPress, MailChimp, Drupal, Shopify and other systems with absolutely no extra developer work needed. Enjoy a one-step setup screen where you simply enter your software’s API code.
You’ll no longer have to wonder about where your leads and traffic are coming from, or what they’re doing when they get there. You’ll get a play-by-play of your leads’ actions. Gearing up for action involves setting up the analytics code, which is the same process you’re familiar with if you have ever set up Google Analytics code on your site.
The insights then kick into action, starting with capturing the contact info into your CRM when someone fills out a form on your site. You’ll see what pages your new contacts checked out both before and after they converted. Since you’ll now have an idea about your new contacts’ interests, you can reach out with context aligned with the content they viewed.
No Risk, Lots to Gain
Just in case you’re still wondering if all this amazing stuff is free, it certainly is. The overall aim is for you to give HubSpot a whirl, fall in love, and then be more than eager to pay for additional advanced features that come with one of the four paid versions of the platform. The Basic, Professional and Enterprise subscriptions have long been in place, with HubSpot's new Starter package being the next step up from the freemium version.
Even if you don’t eventually advance to a bigger and better program, you still get all the benefits of the free version for as long as you want them. You’ll no longer have to wonder what you’re missing if you’ve been missing HubSpot. And you’ll have absolutely no excuse for gearing up an effective inbound marketing plan.