Hi, I'm Roman; and this is Mike. How was your inbound marketing week? Happy Easter! Was the Easter Bunny good to you?
This week's inbound highlights hand-crafted just for you, straight from the HubSpot oven.
4 Ways Brands Can Tell Compelling Stories With Content Marketing - The thing truly unique about you is your own personal story. We all are bipeds and have mucosal membranes. Tell me something about you I don’t know. The only thing unique about a brand is the brand’s story. Nike and Under Armour both sell fitness gear. I prefer Under Armour. Why? Because of the way the brand speaks to me. This article points to the necessity of goals in your content marketing. Creative content and storytelling is fantastic but if it doesn’t align with your brand’s goals, why even write the content? What are the pillars of your brand and how do you want to present those pillars in scaled storytelling?
3 ways small businesses can use video marketing - You have a marketing rocket in your pocket. That smartphone you fiddle with all day? Yes, it can help you go viral. If kids can make engaging videos and upload them to the Internet, then you, Mr. Savvy Businessperson, can do the same. Put your personality first and show the authenticity of what you do. If you aren’t passionate about your company then why did you start it?
How Hubspot changed my life - In 2009 I was introduced to this cool tool called HubSpot. Having been in management consulting since 1996 I had seen a variety of technologies. Yahoo, SAP, Toolbook, Lotus Notes (an oldy but goody) - the list is endless. After playing around with HubSpot I knew there was something special going on. The toolset, the company and the people behind everything felt long lasting to me. Ultimately, I bet on Brian Halligan, I suppose. Because I, as a basic human, believed in him as another basic human trying to do good stuff in marketing. This is my story. This story is yet another story about the power of HubSpot.
Web design trend predictions for 2016 - 2017 - I like the idea of custom drawn elements that will add to the originality of sites. The world certainly needs to be less ‘iStocky.’ The idea of micro experiences also makes sense. Website visitors appreciate thoughtful guided navigation.
Why Inbound Marketing is Akin to Slow Cooking - This is a very true and a very British blog post. Read, enjoy, repeat. Inbound marketing takes time. If you are going to ask why inbound isn’t working after a month you need to more inbound education.
Is this your Spring Break week? Need some beach reading? Be sure to turn before you burn.Photo Credit: Smaku via Compfight cc