Streamline Nonprofit Marketing Operations with these Top HubSpot Tools

10/11/2018 4 min read Written by Jenny Traster

Your nonprofit has a single, unified mission, and that mission would be a lot easier to fulfill if you also had a single, unified platform that covered all your needs. You do. HubSpot is an all-in-one platform with tools for marketing, donation acquisition and customer service designed to work together to make your nonprofit excel.

HubSpot Marketing

Built to handle your nonprofit inbound marketing needs, the HubSpot Marketing Hub helps you increase website traffic, convert more visitors into donors and otherwise meet or exceed your nonprofit inbound marketing goals. HubSpot Marketing helps you:

Build and modify your website

Drag and drop instead of relying on IT to create a polished, responsive site ready for all devices. Update and edit just as easily.

Drive traffic

Create magnetizing calls-to-action and personalized messages that can be A/B tested to help increase conversions.

Convert visitors to leads

A library of landing page templates let you launch one within minutes, complete with embedded forms for capturing lead information.

Turn leads into donors

Design drip email campaigns and other automated interactions that provides leads with a personalized path toward donating. You can also use lead nurturing to help turn one-time donors into recurring donors. 

Analyze and report on traffic

Connect to your donor database to track interactions your donors have with your brand, then report on the effectiveness of each initiative or campaign.

Manage social media

Schedule posts, track engagements and monitor the social sphere for relevant conversations and mentions of your nonprofit.


Enjoy instant search engine optimization suggestions as you’re creating your blog posts, then use integrated analytics to measure your SEO ROI.

Enhance email

Customize email templates while automatically personalizing subject lines and content to align with each recipient. Run A/B tests to increase clickthroughs and open rates.

See Also: Fundraising Mistakes Your Nonprofit Marketing Team is Making 

HubSpot Sales

Once you’re done establishing your nonprofit inbound marketing plan using the marketing tools, your next stop is HubSpot Sales Hub. Here’s where you can save time by automating tasks and speeding up the time it takes to convert a visitor into a lead, and a lead into a donor. HubSpot Sales helps your nonprofit:

Automate emails and reminders

Transform your outreach by creating a sequence of follow-up messages you can personalize and deliver on a predetermined schedule.

Follow up promptly

Immediate notifications let you know when prospects open your email or access a link or attachments so you can follow up as quickly as desired.

Schedule meetings

Provide prospects with a link to a meeting schedule where they can pick the time and date that works best for them.

Automate data entries

Enjoy automatic logging of each lead’s contact information and interactions with your nonprofit.

Track prospective donor data

Keep an eye on who is visiting your site in real time, which lets you see which prospects are most engaged and merit a follow up.

Track your pipeline

Sync your info with HubSpot CRM to review donations that were successfully made, efforts that fell through, and which team members are generating the highest response rates.

HubSpot Service Hub

As your nonprofit grows with your marketing and sales efforts, your next move is to ensure your website visitors, prospects and existing donors have the ultimate experience when interacting with your brand. This can not only increase donations, but it can also transform your nonprofit donors into enthusiastic promoters. HubSpot Service Hub helps you and your team:

Respond more quickly and effectively

Communicate with visitors through a live chat tool and conversational bots with HubSpot Conversations, a universal inbox that pulls in all visitor chats, emails and other interactions you can then access and review at a glance.

Improve your team’s productivity

Automation and routing lets you kick off a series of emails, notifications or tasks that can be automatically delivered to the appropriate team member.

Help donors help themselves

Use HubSpot knowledge base to establish a library of useful articles and FAQs to donors can get the answers they need when they want and need them.

Turn donors into promoters

Survey tools let you collect feedback you can use to improve, while built-in reporting tools let you review the effectiveness of your donor service efforts.

See Also: Delight Customer's with HubSpot Service Hub

Useful Add-Ons

Believe it or not, HubSpot isn’t done yet. One more important category is the lineup of add-ons, or additional HubSpot features you can choose to customize and enhance your nonprofit inbound marketing even further. Examples include things like transactional emails for sending donation receipts and tracking your ad spending to leads and donors.

With all these ready-to-use tools, HubSpot for nonprofits is on its own mission to help you promote, achieve and succeed. Learn more about what HubSpot for nonprofits can do for you; contact LyntonWeb today.


By: Jenny Traster

With a love of HubSpot dating back to 2010, Jenny works with clients to put the pieces of the inbound marketing puzzle together, from content marketing and social media management to demand generation and lead nurturing. When she’s not digging through data or reading the latest in social media trends, you’re most likely to find her traveling, practicing yoga or hiking with her dogs in the great outdoors.

Subscribe Today

Stay Up-to-Date With HubSpot and Marketing Trends

Never miss a beat with the latest marketing strategies and tactics. Subscribe to the Lynton blog and receive valuable insights straight to your inbox.