Overview of HubSpot's Latest Updates

01/20/2021 2 min read Written by Corie Stark

HubSpot is at it again with a slew of new updates and features. As avid HubSpot users, we’re always excited to dive into them and share our favorite picks! Here’s an overview of some of the announcements from December 2020 and so far in January 2021.

Smart Copy – Looking for an easy way to import your blog content into HubSpot from any CMS? Then you’ll want to access “Smart Copy.” Smart Copy scraps the external blog and identifies different elements necessary for the import, like title, author, date, and more. So, if you’re moving blogs from a CMS like WordPress or SiteInfinity, Smart Copy is the way to go!

CSV Import – If your blog content isn’t compatible with the new Smart Copy feature for whatever reason, you can use a CSV import to import your external blog content into HubSpot.

Google Search Ad Creation – Still using HubSpot’s legacy ads add-on? You can create new Google Ads search campaigns with this feature under Marketing > Ads, Create ad campaign > Google Ads search campaign. After that, you’ll go through the regular steps of making an ad.

Workflow Updates – Want to select a specific time, or even skip a day, in your workflow? HubSpot has made updates to managing workflows to allow you to do this. When you’re in the “General” section, you can select days, times, and hours.

HubSpot for Quickbooks Advanced – Last year, HubSpot announced a series of integrations to help users connect their financial software to HubSpot. HubSpot for Quickbooks was one of them and the new Advanced feature kicks it up a notch. Use workflow and drafting capabilities to help create an invoice approval flow, among other financial functionality.

Connecting domains to HubSpot feature – Want all your HubSpot content to be accessible across the web? This update lets you connect any of your domains to HubSpot so you can publish HubSpot pages, blog posts, knowledge base articles, and web versions of emails back to that domain.

Updates to the JIRA Integration – HubSpot’s JIRA integration is already robust, but now users can associate multiple JIRA issues to a single HubSpot ticket.

Task Desktop and Mobile App – With the various task functionality in HubSpot, your team can create new tasks, group them, and complete them. You can also view insights to better understand your sales task performance – available both now in a desktop and mobile application!

Need Help?

Does your team want to use one of these new products or features? Great! We hope they supercharge your HubSpot efforts. If you need help learning or navigating anything listed above, please reach out to the Lynton team.

By: Corie Stark

After spending many years as a sports journalist, Corie switched to marketing in 2013. Her love of writing, talking to people, and keeping up with the industry enables her to use her skills for anything from social media to long-form blogging. Outside of work, she enjoys hiking with her dogs and making her cats chase the ever elusive red dot.

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