Inbound Marketing Highlights - Blog Hacks & Messing Up Brands

 inboundmarketingHighlights_summertheme

Sunday, Sunday, Sunday inbound marketing nation! Welcome to Sunday's Inbound Marketing Highlights with Mike and Roman. It's officially summer folks! Did you enjoy your summer solstice? 

Our articles this week: 

  1. Why Content Alone Isn’t Content Marketing
  2. Six Stupid Things Marketers Do to Mess Up Their Brands
  3. 11 Top Hacks to Enhance User Engagement on Your Blog
  4. Amazon’s phone could have a serious impact on retail marketers
  5. 13 Essential Questions to Ask When Hiring a Web Design Company

Why Content Alone Isn’t Content Marketing - HubSpot

Nice piece by HubSpot's VP of Content, Joe Chernov, on the big picture. The best quote: 

But we shouldn’t be in the business of impressing one another or jockeying for our own PR. We should be shoveling coal into our companies’ sales engines.

Six Stupid Things Marketers Do to Mess Up Their Brands - MarketingProfs

A really good list of what not to do. All marketers make mistakes and we've all done some of these things to some extent in the past - like tolerating mediocrity or thinking the same way as everyone else does. 

11 Top Hacks to Enhance User Engagement on Your Blog - Jeff Bullas

From making sure you are being visual enough to embracing negativity - the usual good stuff from Mr. Bullas. 

Amazon’s phone could have a serious impact on retail marketers - MarketingWeek

You can't not pay attention to Amazon. Putting a buying device in everyone's hands certainly has the power to change retail and uber personalize everything. Exactly how well or smoothly that will occur remains to be seen. 

13 Essential Questions to Ask When Hiring a Web Design Company - HuffingtonPost

We've written about this ourselves but these are some solid questions that any agency worth it's salt should be able to answer. 

That's our inbound week - see you next time with more delicious inbound news! 

Inbound Marketing with CRM

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