Inbound Marketing Blog

Inbound Marketing

Quality LeadsLoads of leads mean loads of sales, right? Not necessarily. Gathering leads just for the sake of gathering leads may make marketers look like wizards on paper, but in reality the tactic can backfire. Your sales team can actually end up wasting colossal amounts of time, money and effort chasing down leads that aren’t up to par. 

Inbound Marketing

Fractional CMOIf you’re a growing company that’s rapidly adding new business processes and employees to the mix, you may want to consider adding a dash of Chief Marketing Officer (CMO). This senior officer can lead your marketing team and overall business to new heights of success while planning, executing and optimizing your marketing efforts. Sound good? Yes. But alas, you say, it also sounds costly. Not to fret. There’s a way you can reap the benefits of having a CMO on board without having to create a full-fledged, full-time position to do it. Go for a fractional CMO. 

Inbound Marketing

You remember the story of the three little pigs and the big, bad wolf. The first pig made a house of straw, and the wolf blew it down. The second pig made a house of sticks, and the wolf blew it down. The third pig, well, he had a strong foundation in place with a house of bricks. And the wolf simply couldn’t blow it down. Having a firm inbound marketing foundation is like having a house of bricks. The foundation is strong, sound – and not easily annihilated by a windbag wolf. Three components go into building this foundation, and all three must be used together to best ensure inbound marketing success. 

Inbound Marketing

Too Much Marketing Can Be A Bad ThingWith tons of marketing resources and tools literally at your fingertips, it can be tempting to launch as many as possible into the crowd in the hopes that something will stick. A word of advice: Don’t. Not only are the chances of something sticking very slim, but all that frenzied activity scatters your energy across too many fronts. In fact, the tactic can actually end up making things worse. 

Inbound Marketing

Creativity Principles While many adults, especially business professionals, believe themselves to be less-than-creative types, the reality is that almost anyone who has a remotely intelligent human brain has the capacity to exercise creativity. Hopefully this is good news to you! If you struggle to be creative, the problem may simply be that accessing the creative parts of the brain takes a bit more intentionality. A shift of mindset and an amount of nurturing through practice can help marketers and other professionals learn to be creative, overcome creative blocks, and unlock their true creative potential.

Inbound Marketing

Good, better, best. Platinum, silver, gold. Many HubSpot agencies currently have inbound marketing plans or have experimented with them. Certainly, signing up for a marketing plan can give you peace of mind and provide you with regular agency support. But is being locked into an inbound marketing plan or retainer best for your department or organization? The answer is...