You remember the story of the three little pigs and the big, bad wolf. The first pig made a house of straw, and the wolf blew it down. The second pig made a house of sticks, and the wolf blew it down. The third pig, well, he had a strong foundation in place with a house of bricks. And the wolf simply couldn’t blow it down. Having a firm inbound marketing foundation is like having a house of bricks. The foundation is strong, sound – and not easily annihilated by a windbag wolf. Three components go into building this foundation, and all three must be used together to best ensure inbound marketing success.