Inbound Marketing Blog

Inbound Marketing

Good, better, best. Platinum, silver, gold. Many HubSpot agencies currently have inbound marketing plans or have experimented with them. Certainly, signing up for a marketing plan can give you peace of mind and provide you with regular agency support. But is being locked into an inbound marketing plan or retainer best for your department or organization? The answer is... 

Inbound Marketing

Talking to your boss about Inbound and HubSpotOne question we are asked frequently is how to sell and evangelize inbound marketing (and HubSpot) within your own company. As a marketer you may have learned about HubSpot and inbound through a local HUG meetup or even through an Internet search on 'marketing automation software.' Perhaps you've used HubSpot at a previous employer and want to introduce it to your new one. Maybe you volunteer at a non-profit organization and want to give them an edge in their online marketing. Here's a few ways to talk about inbound and HubSpot with your bosses that will help pique their interest and may even encourage them to give this new fangled marketing (to them) a try. 

Inbound Marketing

BuyerPersonaInterviews.jpgOnce you’ve created your buyer persona interviews, completed your interviews and put together your findings, you’ve made a huge step toward effectively targeting your ideal customers. But you’re not done yet. The next phase is to use the information throughout your inbound marketing plan and strategy. Start with three to five of the personas you want to target first, keeping in mind that each may interact with your website, products and services a bit differently. 

Inbound Marketing, Website Design

Growth Driven Design ConversionsYou've decided to update your website using the Growth Driven Design methodology. Now what do you do? There are many tools that you can use in order to test the content and conversions on your website. It is important to continually test the site to track key metrics like landing page conversion, average views per page and bounce rate. These metrics will pinpoint what aspects of the website need to be updated on a weekly or monthly basis to enhance a user's experience. 

Inbound Marketing

lw_paid_mediaLook, I get it. There's no doubt inbound marketing works. All the content, social media posts and emails you've created will continue to pay you handsome rewards. Sometimes, though, you need a boost, a little jolt of marketing caffeine. That's when paid media comes in handy. Here are some examples of when to inject paid media into your inound efforts. 

Inbound Marketing

lw_why_inboundDo-it-yourself projects may work for crafts and home improvement, but we wouldn't recommend DIY inbound marketing. Besides, remember that new sink you planned on installing in an hour that took all day to put in? Even if you have an internal team in place, outsourcing your inbound marketing to a reputable agency makes intelligent business sense and can free up valuable internal resources.

Inbound Marketing

data_driven_designIf you’re like most marketers trying to keep your website fresh, you might be redesigning it every 2-3 years, spending $15,000 to $80,000 to launch, and suffering through months of agony. Trying to please all your internal stakeholders, addressing the needs of your buyer personas, writing and re-writing content, approving design revisions. Becoming distracted from core activities in your marketing plan, or worse, working extra hours to keep it all on track. Crossing your fingers, hoping the new website won’t take your analytics or create more problems than it solves.